Digital Marketing Manager
NetCom Learning
·Today
- Location
- Kolkata, India
- Department
- Marketing
- Seniority
- Manager
- Experience
- 4+ years
- Education
- Master
- Source
- Keka
Description
About the Role
NetCom Learning is looking for a Vendor Digital Marketing Manager to own and accelerate digital demand generation for assigned technology vendor portfolios.
This role sits at the intersection of vendor marketing, digital acquisition, campaign management, analytics, and revenue generation. The successful candidate will translate vendor priorities, solution launches, offers, and business goals into integrated digital campaigns that generate qualified traffic, leads, meetings, pipeline, and measurable revenue impact.
The ideal candidate is not simply a campaign coordinator. We are looking for a data-driven, hands-on digital marketer who understands B2B technology audiences, can work closely with Vendor Business Units, Sales, RevOps, Product Marketing, Content, Creative, and Web teams, and is comfortable being measured on business outcomes.
Key Responsibilities
1. Vendor Digital Marketing Strategy
- Develop and execute the digital marketing strategy for assigned vendor portfolios.
- Translate vendor priorities, go-to-market plans, product launches, funding programs, and business goals into actionable digital campaigns.
- Build quarterly and monthly campaign calendars aligned with Vendor BU and broader Marketing priorities.
- Understand vendor solutions, target audiences, personas, and customer pain points sufficiently to recommend the right digital channel and campaign strategy.
- Partner with Vendor Marketing Managers to convert solution positioning and campaign narratives into scalable digital activation.
2. Integrated Digital Campaign Execution
- Own or coordinate end-to-end campaign activation across paid search, paid and organic social, SEO, email nurture, website and landing pages, retargeting, webinars, virtual events, content syndication, and account-based digital campaigns.
- Ensure every campaign has a clearly defined audience, offer, messaging, call to action, channel mix, budget, conversion journey, lead-routing mechanism, and success metrics before launch.
- Manage campaign timelines, dependencies, quality checks, and launch readiness across internal and external stakeholders.
3. Paid Media and Digital Acquisition
- Plan and manage paid campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and other relevant B2B channels.
- Conduct keyword, audience, market, and competitor research to improve targeting and campaign relevance.
- Manage campaign structure, bidding, audience segmentation, retargeting, creative testing, and budget allocation.
- Optimize performance using CTR, CPC, CPL, landing-page conversion, lead quality, SQL/SRL conversion, cost per meeting, pipeline, and revenue contribution.
4. Website, Landing Pages, and Conversion Optimization
- Partner with Web, Design, Content, and RevOps teams to build high-converting campaign journeys.
- Develop landing-page requirements covering messaging, calls to action, forms, proof points, and conversion paths.
- Drive continuous conversion-rate optimization through A/B testing and behavior-led improvements.
- Ensure campaign-to-landing-page message consistency and accurate tracking across the customer journey.
5. Marketing Automation and Lead Nurturing
- Build nurture programs and campaign journeys using NetCom Learning’s marketing technology ecosystem.
- Develop segmented email programs by persona, industry, solution interest, buying stage, and engagement level.
- Partner with RevOps to ensure accurate lead capture, scoring, attribution, routing, and reporting.
- Monitor movement from inquiry through MQL, SQL/SRL, meeting, pipeline, and revenue; identify funnel leakage and recommend corrective actions.
6. Vendor Campaign and Event Activation
- Digitally activate vendor campaigns, product launches, webinars, workshops, masterclasses, and other events.
- Create pre-event acquisition, live engagement, retargeting, and post-event nurture strategies.
- Support co-branded, partner-funded, MDF, and co-op campaigns with appropriate tracking, reporting, and Proof of Execution documentation.
- Coordinate with Vendor Marketing teams to maximize audience reach, engagement, and follow-up conversion.
7. Analytics, Attribution, and Optimization
- Build a measure-learn-optimize rhythm across campaigns and channels.
- Track impressions, reach, website traffic, CTR, CPC, CPL, conversion rate, MQLs, SQLs/SRLs, meetings, cost per meeting, pipeline, influenced revenue, ROI, and ROAS.
- Conduct weekly campaign reviews and make clear recommendations on what should be scaled, optimized, tested, or stopped.
- Create dashboards and executive-ready performance summaries that connect digital activity to business outcomes.
8. Cross-Functional Collaboration
- Work closely with Vendor Business Units, Product Marketing, Content and Creative, Web and SEO, RevOps, Inside Sales, Enterprise Sales, and vendor stakeholders.
- Establish a closed-loop model where digital engagement translates into qualified sales conversations and sales feedback informs campaign optimization.
- Align stakeholders on campaign objectives, responsibilities, timelines, follow-up SLAs, and expected outcomes.
9. AI-Powered Marketing
- Use Microsoft Copilot and other generative AI tools to improve research, content development, personalization, reporting, and optimization.
- Identify opportunities to automate repeatable campaign, reporting, and analysis workflows.
- Test AI-assisted audience, content, and performance optimization while maintaining brand, quality, privacy, and governance standards.
Qualifications
Required
- Bachelor’s degree in marketing, Business, Technology, or a related discipline; MBA/PGDM in Marketing is preferred.
- 4–7 years of experience in B2B digital marketing, preferably within Technology, IT Training, EdTech, SaaS, Cloud, Cybersecurity, or a technology partner ecosystem.
- Demonstrated experience planning and optimizing paid and organic digital campaigns.
- Strong understanding of the B2B funnel from traffic and lead through MQL, SQL/SRL, meeting, pipeline, and revenue.
- Experience with marketing automation, analytics, CRM-linked campaign execution, attribution, and performance reporting.
- Strong knowledge of SEO, SEM, paid social, retargeting, email marketing, landing pages, and conversion-rate optimization.
- Excellent analytical, communication, campaign management, and stakeholder-management skills.
Preferred
- Hands-on experience with Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, GA4, Google Search Console, SEMrush, Marketo or an equivalent platform, Microsoft Dynamics 365 or another CRM, and Power BI.
- Experience using Microsoft Copilot or comparable generative AI tools in marketing workflows.
- Experience working with technology ecosystems such as Microsoft, AWS, Cisco, CompTIA, or similar vendors and partners.
- Experience supporting MDF, co-op, partner-funded, or co-branded campaigns.
What Success Looks Like
Within the first 6–12 months, the Vendor Digital Marketing Manager should demonstrate:
- Predictable digital demand generation for assigned vendor portfolios.
- Improved campaign economics, including CPL, conversion rate, and cost per qualified meeting or opportunity.
- Stronger progression from digital engagement into SQLs/SRLs, meetings, pipeline, and revenue.
- Clear visibility into channel, campaign, and portfolio ROI.
- Consistent execution against vendor priorities and Marketing calendars.
- A continuous optimization rhythm driven by campaign and funnel performance data.
- Strong collaboration across Vendor Marketing, Digital Marketing, RevOps, and Sales.
Ideal Candidate Profile
We are looking for someone who thinks like a marketer, operates like a campaign manager, and measures success like a revenue owner.
Skills
AWSSQLPower BICybersecuritySEOSEMGoogle AdsEmail MarketingCompTIA