EXECUTIVE, BRAND & REPUTATION MANAGEMENT

1) GENERAL DESCRIPTION

The Executive, Brand & Reputation Management, supports the execution of KPJ Healthcare's corporate branding and reputation management initiatives. The role is responsible for coordinating corporate branding activities, maintaining brand governance, monitoring brand compliance, supporting reputation-building programmes, coordinating corporate awards and external recognitions, and assisting in stakeholder engagement activities to strengthen and protect KPJ Healthcare's corporate brand.

2) JOB DESCRIPTION

Corporate Brand Management & Governance

• Support the implementation of KPJ's corporate branding initiatives.

• Assist in managing corporate brand assets, templates and visual identity resources.

• Coordinate periodic brand audits and monitor compliance with brand guidelines.

• Assist in corporate branding and rebranding projects across the Group.

Brand Strategy, Insights & Research Support

• Support the coordination of brand health studies and market research activities.

• Assist in compiling research data, competitor information and market intelligence.

• Support the preparation of brand performance reports and presentation materials.

• Maintain research documentation, databases and records.

Reputation Management

• Support the execution of corporate reputation management initiatives.

• Monitor media coverage and compile media monitoring reports.

• Coordinate submissions for corporate brand, reputation and industry awards.

• Support stakeholder engagement and reputation-related campaigns.

Project Coordination & Administration

• Coordinate project timelines, meetings and follow-up actions with internal and external stakeholders.

• Liaise with agencies, consultants and vendors to support project delivery.

• Maintain project documentation, trackers and reports.

• Support budgeting, procurement and other administrative matters for branding and reputation projects.

3) JOB REQUIREMENT

• Bachelor's Degree in Marketing/ Branding/ Mass Communication/ Public Relations/ Business Administration or equivalent.

• Minimum 2–4 years of relevant working experience in branding, corporate communications, marketing or public relations.

• Experience coordinating branding or communication projects is an advantage.

• Exposure to corporate branding, media monitoring or stakeholder engagement is preferred.

• Good understanding of branding principles and corporate identity management.

• Basic knowledge of corporate reputation management and media monitoring.

• Strong coordination and project management skills.

• Good written and verbal communication skills.

• Good report writing and presentation skills.

• Proficient in Microsoft Office applications (Excel, PowerPoint and Word).

• Strong organisational skills with attention to detail.

• Proactive and responsible.

• Organised and able to manage multiple tasks simultaneously.

• Strong interpersonal and stakeholder management skills.

• Team player with positive working attitude.

• Able to work independently with minimum supervision.

• High level of professionalism and integrity.