Performance Business Director

Company Description

 

 

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

 

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Job Description

We are hiring a Performance Business Director to lead and shape the performance strategy for reMarkable—one of the world’s most exciting DTC technology brands. This is a role where strategy meets impact, bringing together data, media and commercial thinking to drive real business outcomes. You’ll partner closely with senior clients and cross-functional teams, creating a clear and compelling performance narrative across markets. If you enjoy connecting insight to action and influencing at a senior level, this is an opportunity to make a measurable difference.

Responsibilities

What you’ll be doing:

• Set the strategic direction for performance activity across Paid Search, Paid Social and Programmatic, ensuring a clear and unified approach.
• Translate commercial goals into robust media plans, including investment strategy, campaign design and performance forecasting.
• Act as a senior partner to client stakeholders, shaping conversations around performance outcomes, measurement and growth opportunities.
• Lead cross-channel integration, working closely with planning, data, and technology teams to deliver cohesive strategies.
• Establish strong measurement and attribution frameworks, ensuring performance is understood in the context of wider business drivers.
• Identify and test new opportunities across platforms, formats and audience strategies to improve efficiency and scale.
• Guide and support channel specialists, creating alignment, clarity and high-quality delivery across the team.

Qualifications

Skills we’re looking for:

• Strong experience in performance marketing and digital planning, with the ability to connect data, media activity and commercial impact.
• Confidence working across key performance metrics such as CPA, CVR and ROAS, along with a clear understanding of measurement approaches.
• Expertise in at least one paid channel, with the ability to guide specialists and translate detail into strategic recommendations.
• Commercial awareness, including experience shaping scopes of work and aligning investment decisions to business priorities.
• Experience working with DTC, e-commerce or consumer-focused brands, ideally in a global or multi-market context.
• Clear and engaging communication style, able to simplify complex ideas for different audiences.
• Proven leadership capability, with experience bringing together teams to deliver integrated, high-quality outcomes.

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

 

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

 

Publicis Groupe works primarily from the office or our clients' office four days per week.

 

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

 

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

 

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