- Location
- Salzburg, Salzburg, Austria · Eggelsberg, Oberosterreich, Austria
- Workplace
- Hybrid, Onsite
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Experience
- 5+ years
- Closing date
- Today
- Source
- Workday
Description
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Head of Communication, Marketing and Brand management__
Your Role & Responsibilities
In this role, you will help shape the strategic positioning and launch of innovative products in close partnership with Product Management, Sales and Marketing teams across the organization. You will have the opportunity to create impact, bring new ideas to life and help build a modern, continuous product marketing approach with high visibility inside and outside the company.
In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.
The work model for the role is: onsite with maximum 10 home office days a month
- Manage and coordinate product launches and go-to-market activities throughout the full product lifecycle in close collaboration with Product Management, Sales and cross-functional stakeholders.
- Run ongoing product marketing initiatives, campaigns and messaging activities to ensure clear and compelling communication of customer value propositions.
- Develop launch plans, annual marketing calendars and prioritization strategies aligned with business goals and market opportunities.
- Act as a collaborative bridge between R&D, Sales and Marketing, ensuring transparent communication, stakeholder alignment and effective project execution.
Our team dynamics
Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.
What it takes to Run what runs the world
- 5+ years of experience in product marketing, B2B marketing or a related strategic marketing role within an industrial or technology-driven environment.
- Effective project management skills with the ability to coordinate multiple initiatives and priorities simultaneously.
- Clear communication and storytelling capabilities, including the ability to translate complex technical topics into customer-oriented messaging.
- Experience developing product positioning, value propositions and sales enablement materials such as presentations, brochures and launch assets.
- Collaborative mindset combined with confidence, initiative and the ability to question ideas constructively when needed.
- Effective analytical thinking and the ability to identify market needs, trends and strategic opportunities.
- Fluency in English and German is required
We offer a full range of benefits to help you thrive at work and beyond:
- Work-Life Balance – Flexible working models, including flextime and hybrid options, to support your personal and professional life.
- Health & Well-being – Access to various health measures, a Global Employee Assistance Program, and a gender-neutral parental leave policy.
- Financial Perks – Participation in the Global Employee Shareholder Acquisition Program (ESAP) and meal allowances.
- Career Growth – Extensive training opportunities and structured development programs to help you advance.
- Inclusive Culture – An international work environment that encourages collaboration and innovation.
The minimum compensation, in accordance with the electrical and electronics industry collective agreement, is 4 472,11 EUR monthly for a full-time position as of May 2026. But we would be pleased to speak in person about your compensation package in relation to your qualifications and experience!
More about us: Machine Automation, ABB
ABB’s Machine Automation division delivers automation solutions and services for machine and factory applications across industries such as consumer-packaged goods, printing, life sciences, plastics, energy and maritime. With its B&R’s product portfolio, the division delivers integrated control and software, motion control, mechatronics, and machine automation technologies designed to simplify processes and optimize factory operations.
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.
#ABBcareers #LI-Hybrid #RunwithABB #Runwhatrunstheworld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
