Vice President, US Market Access Lead - Primary Care

Role Summary 

This role serves as the single point of accountability between USMAPPS and the Primary Care Business Unit, owning access strategy, payer marketing, and brand-level contracting and pricing strategy across the full Primary Care portfolio. The role drives and owns outcomes, integrating all USMAPPS capabilities into one coherent access plan that directly supports the Primary Care BU President and franchise leads. The VP is expected to operate at full strategic weight, lead a team aligned to Primary Care brands and franchise clusters, and be the single person accountable the Primary Care BU holds accountable for market access results.  

The Vice President, US Market Access Lead – Primary Care reports directly to the Senior Vice President of US Market Access & Pfizer Patient Services (USMAPPS) with a dotted line to the Primary Care BU President. This position requires close partnership with the Primary Care BU President, franchise leads, Strategic Contracting & Analytics, Strategic Account Management, the Patient Services, and USMAPPS leadership. The role sits on the Primary Care BU leadership team and on the USMAPPS Leadership Team. 

Role Responsibilities 

1. Primary Care Access Strategy Ownership 

• Develop and maintain a fully integrated brand market access plan for all Primary Care brands, covering payer marketing, contracting strategy, and pricing strategy in one coherent plan 

• Translate portfolio-level access priorities into brand-specific execution plans, ensuring consistency across franchise teams and alignment with enterprise GTN objectives 

• Define payer value propositions, messaging, and positioning for Primary Care brands in partnership with access marketing resources 

• Ensure brand-level pricing and contracting strategies optimize net trade sales and gross-to-net outcomes across payer, GPO, and channel 

• Define and monitor access performance metrics at the brand and portfolio level, including access quality, access speed, GTN performance, and launch readiness 

• Ensure LOE assets receive efficient, right-sized access support while growth and launch assets receive differentiated, higher-touch engagement models 

• Periodically reassess and reallocate brand-level resources across the Primary Care portfolio based on lifecycle stage, launch timing, and business priority 

• Proactively adjust access plans in response to external environment shifts, including IRA drug pricing dynamics, 340B evolution, PBM-payer consolidation, and formulary changes 

2. BU Partnership & Representation 

• Serve as the single point of communication and accountability between USMAPPS and the Primary Care BU President and franchise leads for all access, contracting strategy, and payer marketing needs 

• Sit on the Primary Care BU leadership team as primary USMAPPS advisor to franchise leads, operating as a strategic partner rather than a transactional interface 

• Represent Primary Care BU access needs back into USMAPPS leadership, escalating resource gaps, strategic misalignment, or unresolved cross-functional tensions 

• Partner with Primary Care BU franchise leads to understand brand P&L objectives and translate these into specific access, contracting, and payer marketing priorities 

• Flag trade-offs between revenue maximization and GTN discipline to BU and USMAPPS leadership, ensuring enterprise-level decision-making rather than brand-pressure-driven discounting 

• Proactively socialize USMAPPS access capabilities and strategic intent with Primary Care BU leadership to build trust and reduce friction at the interface 

• Drive a cultural reset within the BU interface toward proactive cross-functional collaboration, strategic ownership mindset, and enterprise-level decision-making 

3. Launch Readiness 

• Own the access chapter of the strategic brand plan for all Primary Care pipeline assets, ensuring access strategy is fully integrated into brand planning from early lifecycle stages 

• Identify and close access readiness gaps, including payer coverage, specialty pharmacy pull-through, reimbursement pathways, and formulary positioning, aligned to brand archetype and launch objectives 

• Establish and track launch access KPIs in partnership with Strategic Account Management, brand teams, and customer engagement teams 

• Ensure pipeline assets receive disproportionate resource attention relative to stable or LOE brands as launch windows approach 

• Define 3-year market access plans for pipeline assets, incorporating GTN inputs into long-range financial planning 

4. Cross-Functional Orchestration 

• Coordinate all USMAPPS functional support across access marketing, contracting strategy, pharmacy engagement, Strategic Account Management, and Patient Services before engaging the Primary Care BU, ensuring the BU receives a single, integrated access perspective 

• Maintain clear ownership accountability for access pull-through at the brand level, ensuring contracted access terms are being converted into actual prescribing by coordinating with Strategic Account Management on execution and flagging gaps to BU leadership 

• Identify and resolve gaps or misalignment across functional teams early, before escalating to functional leaders or the BU President 

• Establish and reinforce ways of working that prevent fragmentation, redundancy, or misaligned seniority across all functions supporting the Primary Care BU 

• Serve as a limited and structured interface point for Market Access Operations, primarily on contract execution issues that require brand-level context; day-to-day operations engagement should be minimal and exception-based 

5. Team Leadership & Talent 

• Lead and develop a team aligned to Primary Care brands and franchise clusters, driving execution through the team while maintaining personal accountability for brand-level access outcomes and deliverables 

• Coach and develop team members to operate as strategic owners with clear accountability for outputs, not coordinators or traffic managers 

• Partner with Primary Care BU President and franchise leads to identify strong internal candidates for team roles and pursue external sourcing where internal talent is not available 

• Create clear career development pathways within Primary Care, access vertical to build a sustainable talent pipeline within USMAPPS 

• Accountable for coaching, developing, and engaging direct reports, in addition to recruitment and selection of staff 

• Participate as a core member of the USMAPPS Leadership Team, contributing to enterprise strategy and cross-functional alignment 

• Model Pfizer values and leader behaviors 

Basic Qualifications 

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Bachelor's degree required 

• 15+ years of experience in the healthcare sector, including demonstrated success in market access, payer strategy, or brand-level access roles 

• Deep understanding of the US healthcare environment, including payer dynamics, formulary mechanics, GTN economics, and the distinct access requirements across brand lifecycle stages 

• Demonstrated experience developing and executing integrated brand market access plans, including payer marketing, pricing strategy, and contracting strategy 

• Proven track record of operating at a senior leadership level, with the ability to lead a team, own outcomes, and serve as a credible enterprise partner to senior BU leadership 

• Ability to integrate across multiple functional capabilities (access marketing, contracting, account management, patient services) and present a unified access perspective to the BU 

• Demonstrated business and financial acumen, including the ability to understand brand P&L dynamics and translate them into access investment and GTN trade-off decisions 

• Strong influence and negotiation skills; ability to build trust and drive alignment with senior stakeholders across BU and USMAPPS functions 

• Strong communication skills; ability to represent USMAPPS credibly with BU Presidents and franchise leads at the most senior levels 

• Previous supervisory and people management experience, with a demonstrated track record of developing and motivating others and leading through change 

• Demonstrated agility with organizational change; ability to lead through ambiguity while delivering on business objectives 

Preferred Qualifications 

• MBA or advanced degree in a healthcare-related or business field 

• Prior experience in a brand-facing market access role or as a member of a BU leadership team 

• Experience managing across multiple brands or franchise clusters simultaneously 

• Familiarity with IRA implications, 340B dynamics, and other policy-driven access considerations relevant to a large, diversified pharmaceutical portfolio 

Other Job Details:

• Last Date to Apply for Job: September 10th, 2026.
• Domestic travel up to ~25%, based on business needs
• NOT eligible for Relocation Package
• This position is hybrid and requires working from New York headquarters 2 to 3 days per week

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