- Location
- Florence, TX
- Workplace
- Onsite
- Department
- Marketing
- Experience
- 1+ years
- Source
- Paylocity
Description
Description
The Marketing Content Coordinator owns the content and campaign engine that feeds the top of the member journey funnel: organic social content, event promotion, and the marketing motions that drive qualified leads into the orientation tour pipeline. This is a newly dedicated role; content and campaign work today is handled without a dedicated owner.
Requirements
• Produce property-level organic content (photo and video) on a consistent weekly cadence across social channels.
• Support geo-targeted digital campaigns directed at Staccato 2011 owners.
• Create promotional content for marquee events, including SHOT Range Week and We The Free.
• Build and maintain a content calendar aligned to the orientation tour pipeline's 200-qualified-lead-per-month target.
• Produce supporting content for retention programming (Freedom Member Nights, HAVOC Match Series) that feeds the member-guest referral loop back into Discovery.
• Coordinate with Ranch leadership and the broader Staccato brand marketing team to maintain brand consistency across channels.
• Track content performance (engagement, lead attribution where available) and report monthly.
Qualifications
• 1–3 years of experience in content creation, social media management, or marketing.
• Proficiency with photo and video capture and basic editing (phone-based content acceptable; DSLR and editing software experience a plus).
• Strong writing and visual storytelling skills.
• Familiarity with or genuine interest in the shooting sports, firearms, or outdoor lifestyle space preferred.
• Availability to work on-site at the Ranch to capture live content during events and match days.
