Brand Manager

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

 

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

 

For more information, please visit: www.didiglobal.com/news

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Team Overview

As a Brand Marketing Manager, you will play a key role in driving the development and execution of the brand marketing strategy. Reporting to the Senior Brand Manager, you will independently own and lead key brand initiatives and campaigns, translating business objectives and consumer insights into impactful marketing strategies and executions.

You will work closely with cross-functional teams, agencies, and external partners to develop and deliver integrated marketing campaigns that strengthen brand awareness, drive customer engagement, and support business growth. The role requires a strong balance of strategic thinking, creative excellence, commercial understanding, and hands-on execution, with the opportunity to work in a fast-paced, multinational and rapidly growing environment.

Role Responsibilities

Develop and execute brand marketing strategies and plans aligned with overall company and business objectives, taking ownership of assigned brand priorities and initiatives.

Lead the development and execution of integrated 360° marketing campaigns across ATL, BTL, digital, social media, OOH, influencers, partnerships, activations, and other relevant channels.

Translate business objectives, consumer insights, market trends, and competitive intelligence into clear marketing strategies, campaign briefs, and actionable plans.

Own assigned marketing campaigns end-to-end, from strategic development and briefing through creative development, execution, launch, and post-campaign evaluation.

Work closely with the Senior Brand Manager to shape overall brand strategy and contribute strategic recommendations based on market, consumer, and business insights.

Manage external agencies and partners, providing clear strategic and creative direction and ensuring high-quality, timely, and effective delivery of marketing initiatives.

Develop strong creative and communication strategies and work with creative agencies to deliver compelling brand assets and messaging across relevant consumer touchpoints.

Ensure consistency of brand positioning, messaging, and visual identity across all marketing channels and touchpoints in line with brand guidelines.

Conduct market research, competitor analysis, and consumer insight analysis to identify market trends, opportunities, and areas for brand differentiation and growth.

Collaborate closely with cross-functional teams, including Product, Operations, Commercial, Customer Support, Communications, and other relevant teams, to ensure alignment and effective execution of marketing initiatives.

Manage assigned marketing budgets and investments, ensuring effective allocation of resources and strong return on marketing investment.

Define campaign objectives and KPIs, monitor performance, and analyze results to identify opportunities for optimization and improve future campaign effectiveness.

Lead the planning and execution of brand activations, events, sponsorships, partnerships, and influencer marketing initiatives that contribute to brand and business objectives.

Identify and evaluate potential partnerships, influencers, and external opportunities that can strengthen brand visibility, consumer engagement, and business impact.

Manage multiple projects simultaneously, ensuring clear prioritization, timelines, budgets, stakeholder alignment, and high-quality delivery in a fast-paced environment.

Present marketing strategies, campaign plans, performance results, and recommendations to relevant stakeholders, effectively communicating the rationale and expected business impact.

Proactively identify opportunities to improve the brand's market position, customer perception, and competitive advantage through new initiatives, channels, partnerships, and creative approaches.

Support the Senior Brand Manager in developing broader brand strategies and annual marketing plans, contributing insights and recommendations based on assigned areas of ownership.

Provide guidance and support to junior team members where applicable, sharing knowledge and helping strengthen the team's marketing capabilities and executional excellence.

Stay up to date with emerging marketing trends, consumer behaviors, technologies, and industry developments, bringing relevant new ideas and innovative approaches to the brand.

 

Role Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5–7 years of relevant experience in brand marketing, integrated marketing, digital marketing, or an agency environment, with demonstrated experience managing and delivering significant marketing initiatives.
• Strong understanding of brand strategy, integrated marketing, consumer behavior, and marketing principles.
• Proven experience developing and executing integrated marketing campaigns across multiple channels.
• Strong commercial mindset, with the ability to connect marketing strategies and initiatives to business objectives and measurable outcomes.
• Strong analytical skills, with the ability to interpret market, consumer, and campaign performance data and translate insights into actionable recommendations.
• Proven experience managing agencies, external partners, and multiple internal stakeholders.
• Strong project management skills, with the ability to manage multiple priorities, budgets, timelines, and projects simultaneously.
• Excellent written and verbal communication, presentation, and stakeholder management skills.
• Strong creative mindset with the ability to develop, evaluate, and execute compelling brand and communication ideas.
• Proficiency in digital marketing platforms, social media channels, analytics tools, and relevant marketing technologies.
• Demonstrated ability to take ownership, work independently, and make sound decisions in a fast-paced and dynamic environment.
• Ability to influence and collaborate effectively across functions and levels of the organization.
• Leadership mindset, with the ability to guide and support junior team members and contribute to team development.
• Customer-centric mindset with a strong understanding of consumer needs and market dynamics.
• Passion for the mobility, technology, and/or platform industry is a plus.
• Fluent in English and Arabic, both written and spoken, is a must.

EEO Statement

 

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

 

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

 

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

 

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

 

 

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