German Speaking Founding Marketer (Remote)

Germany (Remote)

• Location:Kempten (Allgäu),Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
• Compensation:EUR 70,000 – EUR 85,000 + Individual Bonus
• Experience Requirement:Minimum 3 years
• Language Requirements: Fluent German (C2), English (C1)

About the Company

We are a profitable, bootstrapped B2B SaaS enterprise based in Kempten, nestled in the Allgäu region. Emerging directly from our roots as a digital agency, we built proprietary software because market options failed to satisfy our operational needs. Currently, around 700 German-speaking agencies depend on our platform daily. Our product development philosophy centers on pragmatism, user-centric design, and lean architecture. We maintain an agile team culture characterized by short communication lines and high individual ownership.

The Role & Mission

As our very first dedicated marketer, you will operate as a strategic generalist tasked with constructing our customer acquisition engine from the ground up. Working in close alignment with the founding team, product designers, and content managers, you will assume full accountability for our go-to-market strategy, funnel architecture, and brand equity. You are expected to be an operational doer who rigorously tests hypotheses, scales paid channels, implements robust HubSpot automation, and accelerates our growth trajectory.

Key Responsibilities

• Strategy & Positioning: Establish comprehensive marketing blueprints, allocate channel budgets, define KPIs,and sharpen messaging for varied agency demographics.
• Performance Marketing:Exercise complete ownership over paid channels,centering primarily on Meta Ads to drive campaign creativity,structure,and optimization.
• Funnel & Conversion Optimization:Fine-tune the entire customer journey from initial click to trial onboarding and monetized conversion.
• Marketing Automation (HubSpot):Configure HubSpot as our core marketing infrastructure,managing lead nurturing sequences,scoring modelsand reporting dashboards.
• Channel Expansion:Identify and scale secondary growth drivers such as LinkedIn campaigns,webinarsand partner programs.
• Cross-Functional Collaboration:Coordinate with Product and Success teams to effectively merchandise case studies and product launches.
• Tracking & Attribution:Maintain pristine attribution models for accurate ROI evaluation.
• Team & Agency Building:Anticipate scaling requirements by defining future hiring needs and partner ecosystems.

What We Are Looking For

Must-haves:

• Experience:At least 3 years specializing in B2B SaaS marketing within fast-paced environments.
• Performance Expertise:Proven hands-on execution managing Meta Ads campaigns.
• Automation Mastery:Extensive technical proficiency in HubSpot workflows.
• Funnel Acumen:Comprehensive grasp of product-led growth (PLG) and trial-based conversion models.
• Mindset:A strategic yet execution-focused mindset requiring minimal supervision.
• Data-Driven:Analytical rigor in tracking,testingand performance scaling.
• Language Skills:C2 Fluent German and C1 professional English.

Nice-to-haves:

• Background within agency operations or recruiting sectors.
• Practical knowledge of LinkedIn advertising or community marketing.
• Experience coordinating external vendors or teams.

What We Offer

• High Creative Freedom:Unprecedented autonomy to build marketing strategies and processes from scratch.
• Direct Impact:Direct daily engagement with founders ensuring immediate visibility of your work.
• Attractive Compensation: Competitive salary of EUR 70,000 – EUR 85,000 plus individual performance bonuses and 30 vacation days.
• Flexible Working Model: Full remote flexibility paired with 3–4 annual team gatherings at our Kempten headquarters.
• Maximum Growth Curve:Immense professional scope backed by continuous learning resources and team events.

Ready to take on this challenge?Get in touch with us!