German Speaking Founding Marketer (Remote)

Germany (Remote)

• Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
• Compensation: EUR 70,000 – EUR 85,000 + Individual Bonus
• Experience Requirement: Min. 3 years
• Language Requirements: Fluent German (C2), English (C1)

Company Overview

Headquartered in the scenic Allgäu region of Kempten, we are a bootstrapped, profitable B2B SaaS organization. Our software originated from real-world agency frustrations—unable to find a suitable market tool, we built our own proprietary solution. Today, approximately 700 agencies across the DACH region use our software daily.We expand our platform consciously,prioritizing user utility and clean engineering.We function as a compact,Communicative unit where decisions happen quickly and personal accountability is paramount.

Role Overview

As our foundational marketer,you will serve as the strategic mastermind building our marketing framework from scratch. Working side-by-side with the founders, product designers, and content specialists, you will spearhead our go-to-market execution, acquisition pipelines, and brand identity. You are an action-oriented builder tasked with testing growth hypotheses,scaling paid advertising,optimizing HubSpot,and powering our next scaling milestone.

Key Responsibilities

• Strategy & Positioning:Design overarching marketing strategies and map growth objectives to actionable budgets,channelsand KPIs across agency personas.
• Performance Marketing:Own paid media channels with an emphasis on Meta Ads,driving campaign structures,creative strategies,and financial management.
• Funnel & Conversion Optimization:Enhance conversion metrics across every touchpoint from initial ad impression through trial activation and paid retention.
• Marketing Automation (HubSpot): Establish HubSpot as our primary operational engine for lead scoring, lifecycle tracking, email automation, and reporting.
• Channel Expansion: Test and scale supplemental acquisition vectors including LinkedIn Ads, webinars, affiliate marketing, and industry partnerships.
• Cross-Functional Collaboration: Partner with Product and Customer Success teams to amplify case studies and feature releases.
• Tracking & Attribution:Ensure pristine data tracking to validate true channel ROI.
• Team & Agency Building:Plan future resourcing,contractor networks,and tech stack expansions.

What We Are Looking For

Must-haves:

• Experience:Minimum 3 years of B2B SaaS marketing background within high-velocity environments.
• Performance Expertise:Demonstrated mastery of Meta Ads management and optimization.
• Automation Mastery:Expert-level capability in HubSpot automation workflows.
• Funnel Acumen:Clear understanding of freemium and trial-based PLG funnels.
• Mindset: Autonomous, execution-driven, and strategic.
• Data-Driven: Analytical rigor applied to continuous performance testing.
• Language Skills:Fluent German (C2) and professional English (C1).

Nice-to-haves:

• Prior agency experience or familiarity with lead-gen and recruiting workflows.
• Exposure to LinkedIn Ads or community-led marketing.
• Experience managing external agencies or junior talent.

What We Offer

• High Creative Freedom:Complete ownership over shaping our marketing organization.
• Direct Impact:Unfiltered collaboration with founders yielding immediate company growth impact.
• Attractive compensation: EUR 70,000 – EUR 85,000 base pay,performance bonuses,and 30 days of paid time off.
• Flexible Working Model:Remote optionality with 3–4 annual HQ meetups in Kempten,or hybrid office access.
• Maximum Growth Curve:Rapid career acceleration backed by a learning scholarship and team events.

Does this sound like your next great career move? Drop us a line!