Social Media & Channel Lead

We are looking for a Social Media & Channel Lead to join a new AI-powered film and content production studio based in Dubai, specializing in AI-driven video and cinematic content. The studio combines creative storytelling with advanced AI technologies and its own production infrastructure to create engaging content for international audiences.

In this role, you will take ownership of launching, managing, and growing the studio's digital channels across multiple platforms. Working closely with the Creative Director, you will help shape content strategies, identify opportunities for audience growth, and ensure that every piece of content is optimized for engagement, retention, and performance. This is a hands-on position for a specialist who combines creative thinking, platform expertise, and a data-driven approach to building successful digital audiences.

Key Responsibilities

• Launch, develop, and manage the studio's social media channels across platforms, including content publishing, scheduling, and community engagement.
• Develop and execute channel growth strategies to increase audience reach, engagement, retention, and conversion.
• Continuously test and optimize content elements, including hooks, formats, thumbnails, captions, and posting schedules, to improve performance.
• Collaborate closely with the Creative Director, providing insights into audience preferences, emerging trends, and content concepts before production begins.
• Analyze content performance and audience behavior, identifying successful formats, areas for improvement, and opportunities for further growth.
• Prepare weekly performance reports with actionable recommendations based on engagement, retention, conversion, and other relevant metrics.
• Research emerging social media trends, platform algorithms, audience behaviors, and new content formats to identify opportunities for creative experimentation.
• Work with the Sales team to align content promotion and advertising strategies with the studio's and clients' business objectives.
• Oversee community engagement and support the development of active, growing audiences across the studio's digital channels.
• Take ownership of channel performance, continuously experimenting with new approaches to improve content distribution and audience growth.