senior marketing manager, Experiential (Seattle or New York)

Now Brewing – senior marketing manager, Experiential! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

This role contributes to Starbucks success by leading the experiential marketing vertical on the Brand Activation team to create immersive, high‑impact brand moments that deepen customer connection and reinforce Starbucks as a cultural icon.

This role is a strategic and creative thinker with deep experience across live brand activations, cultural moments, tentpole events, pop‑ups, partnerships, and integrated cross‑channel experiences. This leader brings a high bar for innovation, craft, operational excellence, and cultural fluency, guiding Starbucks into the next generation of experiential storytelling.

The senior marketing manager, Experiential…

· Identifies and communicates key responsibilities and practices to ensure the team operates with clarity, positivity, and accountability.

· Leads development, oversight, and approval of experiential marketing strategies, frameworks, and activation playbooks.

· Provides clear vision and inspiration to agency partners, creative teams, cross-functional stakeholders, and internal leaders.

· Establishes a multi‑year experiential roadmap aligned to brand priorities, cultural moments, customer insights, and enterprise initiatives.

· Represents experiential marketing across the broader marketing and GTM ecosystem.

· Serves as SME for experiential marketing, cultural trends, innovation, and emerging technologies.

· Partners across integrated marketing, social, PR, media, brand, product, retail, and store design.

· Leads agency and production partners to deliver best-in-class work.

As a senior marketing manager, Experiential, you will…

· Lead experiential strategy, translating brand priorities, obsessing customer insights, and cultural opportunities into breakthrough experiences.

· Own end-to-end activation development, from strategic brief and creative concept through execution, amplification, and measurement.

· Lead experiential, connecting activations across marketing, social, PR, media, digital, retail, and partner channels.

· Shape the experiential roadmap, identifying how and where the brand can show up with cultural relevance and impact.

· Lead agency partners and cross-functional teams to deliver creative, innovative, operationally excellent work.

· Own budgets, timelines, and prioritization across multiple programs and agency investments.

· Establish measurement frameworks and use performance insights to continuously improve the work.

We’d love to hear from people with…

· 5+ years experiential marketing, brand activation, event marketing, cultural partnership, or related roles.

· Deep expertise in experiential strategy, creative development, production, and activation.

· Ability to turn customer and cultural insights into compelling brand experiences.

· Strong strategic, creative, operational, and financial acumen.

· Ability to influence senior leaders and mobilize cross-functional teams.

· Strong people and agency leadership.

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [email protected] or 1(888) 611-2258.