- Location
- New York, New York, United States · published
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Director
- Source
- Workable
Description
Magic Spoon reimagines your childhood breakfast favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Oatmeal and Protein Granola, we're continuing to find new ways to make mornings magical, all made possible by our incredible team.
The role
Magic Spoon is visually loud by design. We're hiring a Director of Creative and Comms to make us culturally louder, buzzier, and harder to ignore, and to own how the brand looks and sounds everywhere it shows up: social, design, influencers, affiliates, PR, and earned media.
The goal isn't just reach, impressions, or transactions. It's a brand people want to talk about, share, follow, and be associated with. Design, social, creators, and PR are one engine here, an
This is a working manager role, not a strategy-deck role. You'll come up with the idea, set the creative direction, and you'll be hands on as well, helping create the social post that has to go out in two hours, the launch graphic, or the big scrappy idea to test and learn.
You'll report to our CMO and lead a team of three: our Graphic Designer, our Social Media Manager, and a third role that you'll help shape as the team grows. This role is ideally based in NYC, coming into the office 3 days a week, though we are open to making this a remote role, for the right candidate.
What you'll own
- Lead creative and make the work, in partnership with our Graphic Designer: design the social post, write the copy, build the PR kit.
- Art direct the team and keep everything unmistakably Magic Spoon.
- Ideation - Come up with big ideas and scrappy ones, and know which moment calls for which.
- Lead and grow a team of three: Graphic Designer, Social Media Manager, and one open role.
- Run social with the Social Media Manager: formats, trends, fast reactions.
- Own PR and earned media, including our agency partner.
- Build our influencer and affiliate network.
- Spot what's happening in culture and turn it into things we can do fast.
- Partner with Brand & Innovation and Growth on the marketing calendar.
- Manage freelancers and external partners. Own the creative budget.