Manager, Integrated Marketing

Job Description:

As the Manager, Integrated Marketing, you will oversee the development and execution of integrated marketing plans for select dentsu brands, aligning with global objectives while addressing local nuances. These campaigns will encompass content creation, thought leadership, digital marketing, social media strategy, and event execution, with the goal of driving cohesive brand representation across all external channels. 

 

Responsibilities:  

• Lead the development and execution of marketing plans that integrate various tactics, such as industry events, digital marketing, social media strategy, product marketing, and partnership activities, ensuring alignment with brand stakeholders.
• Develop and execute an integrated social and digital channel strategy that builds external brand reputation, strengthens profile and engagement, and ensures consistent, compelling brand presence across relevant platforms.
• Understand and effectively use paid social to amplify priority content, reach target audiences and support overall brand-building objectives. 
• Serve as the primary point of contact for all marketing materials, maintaining consistent branding and messaging across all platforms. 
• Collaborate with cross-functional teams, contributing strategically to annual planning sessions and tactically to day-to-day efforts.  
• Work closely with growth teams to identify award-worthy case studies, crafting strong narratives and delivering concise, impactful storytelling. 
• Drive positive brand sentiment, increase brand awareness, deliver exceptional experiences for key clients, and support lead generation efforts. 
• Produce compelling marketing content for digital, social, print, and video assets that align with the brand’s voice and marketing strategy. 
• Stay ahead of industry trends, competitor activities, and marketing best practices, using insights to drive continuous improvement and innovation in marketing efforts. 

 

Qualifications  

• Bachelor's in Marketing, Advertising, Communications, or a related field 
• 5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print, etc.) 
• Proven success in channel strategy, including selecting, optimizing, and integrating channels based on audience behavior 
• History of managing multi-channel campaigns (e.g., content, social media, paid media) with measurable brand impact 
• Strong content creation and editorial mindset: knows how to translate ideas into copy, campaigns, and creative briefs 
• Platform experience is a plus in Google Analytics, Salesforce / Pardot, Stripo, Kentico, Swoogo or related.  
• Ability to adapt messaging across varied customer segments and touchpoints 
• Ability to lead omnichannel marketing campaigns with seamless brand experience across all channels 

 

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

 

The annual salary range for this position is $82,800-$95,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

 

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

 

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Location:

New York - 150 E 42nd

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent