Commercialization Manager

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Job Summary

Reporting to the Head of Digital Banking, the Commercialization Manager is responsible for driving the commercial success, adoption, revenue growth, and market penetration of digital products and services. The role bridges product development, marketing, sales, customer experience, and business strategy to ensure digital solutions deliver measurable business value and customer outcomes.
The incumbent develops and executes commercialization strategies, manages go-to-market initiatives, tracks product performance, drives customer acquisition and usage, and identifies opportunities to maximize digital revenue streams.
In digital banking and fintech environments, the role focuses on accelerating customer onboarding, transaction growth, digital channel migration, product profitability, and customer engagement.

Job Description

Key accountabilities/Deliverables/Outcomes

Digital Product Commercialization Strategy

• Develop commercialization strategies for digital products and services.
• Define revenue growth, adoption, customer acquisition, and usage targets.
• Create product positioning and value propositions.
• Identify market opportunities and growth segments.
• Align commercialization plans with organizational strategy.

2Go-to-Market (GTM) Management

• Develop and execute go-to-market strategies for new and existing digital products.
• Coordinate product launches across business functions.
• Define market segmentation and customer targeting approaches.
• Manage launch readiness activities.
• Measure launch effectiveness and adoption rates.

Customer Acquisition & Adoption

• Drive customer acquisition through digital campaigns and partnerships.
• Increase digital channel migration and utilization.
• Identify barriers to customer adoption and implement solutions.
• Develop customer engagement initiatives.
• Support onboarding optimization initiatives.

Revenue Growth & Monetization

• Identify and implement monetization opportunities.
• Optimize pricing, fees, and commercial models.
• Increase transaction volumes and product utilization.
• Develop cross-sell and upsell initiatives.
• Monitor product profitability and commercial performance.

Market and Competitive Intelligence

• Conduct market research and competitor analysis.
• Monitor industry trends and emerging digital innovations.
• Benchmark product performance against competitors.
• Identify gaps and opportunities in the digital portfolio.

Performance Monitoring & Analytics

• Define and monitor product performance metrics.
• Analyse customer behaviour and usage trends.
• Track revenue, adoption, engagement, and retention metrics.
• Generate insights to guide business decisions.
• Recommend optimization initiatives.

Stakeholder Management

• Collaborate with Product, Marketing, Sales, Technology, Operations, and Customer Experience teams.
• Manage external partners, fintechs, and vendors.
• Present commercialization performance to senior management.
• Influence strategic decisions through data-driven insights.

Role/person specification

Education

• A degree from a reputable institution

Experience

• At least 3 - 5 years’ experience in business development, Sales, sales operations, or strategy roles within a digital business environment. MBA appreciated but not required.
• In-depth understanding of the various mobile banking platforms
• In-depth understanding of Financial Technology (Fintech).
• Maintain up to date knowledge of competitor and local market activity

***Application Deadline – 16th July 2026***

Absa Bank Kenya is an equal opportunity, affirmative action employer. Preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Education

Higher Diplomas: Business, Commerce and Management Studies (Required)