Job Description

SUMMARY 

The Associate Marketing Manager supports a broad range of marketing initiatives focused on strengthening customer engagement, supporting business priorities, and enhancing the overall marketing experience. This role works collaboratively across the organization to develop and deliver programs, campaigns, content, and resources that connect business needs with meaningful customer solutions, focused on Carquest independent stores. 

The ideal candidate brings broad marketing experience, strong business judgment, and a practical, solutions-oriented mindset, along with the marketing and technical fluency to actively contribute to the development of marketing solutions. This individual is comfortable working across different areas of marketing, balancing creative and analytical thinking, and using insights to help inform decisions and improve outcomes. The role requires strong partnership skills, adaptability, and the ability to successfully move work forward across a broad range of teams, partners, and priorities. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Campaign & Program Management: Develop and manage marketing campaigns and programs from initial business need through execution, using customer, sales, program, and market insights to define the opportunity, develop campaign plans , determine the marketing approach, and establish measures of success. 
 
Campaign, Creative & Asset Development: Translate business needs, product opportunities, and customer insights into clear campaign plans and creative briefs that define objectives, audiences, positioning, messaging, channels, deliverables, and desired outcomes. Lead concepts through development and execution by partnering with subject matter experts, creative teams, agencies, production partners, and vendors across digital and print, while supporting the effective organization and use of marketing content and asset libraries. 

Product & Customer Marketing: Develop a working understanding of products, categories, programs, technical information, competitive considerations, and customer needs and translate that knowledge into relevant customer value propositions, positioning, messaging, and marketing solutions. 

Sales & Customer Enablement: Translate marketing programs and campaigns into practical communications, tools, resources, and materials that enable customer-facing teams to engage customers, communicate value, and support program adoption. Work collaboratively with field sales team.  

Cross-Functional Leadership & Execution: Build productive relationships across a broad range of internal teams, channel partners, agencies, and vendors. Use influence, collaboration, sound judgment, and diplomacy to establish alignment, advocate for priorities, navigate competing demands, resolve barriers, and drive initiatives through successful completion. 

 

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.  

• Strong marketing acumen with demonstrated experience developing and executing integrated marketing campaigns and programs from concept through measurement. Broad understanding of omnichannel marketing, creative and production processes, digital content, websites, print, photography, video, and marketing asset management. 

• Ability to quickly learn and understand products, categories, programs, customer needs, and technical information. Ability to translate that knowledge into relevant strategy, positioning, messaging, and customer-facing marketing campaigns. 

• Strong creative and communication capabilities, including experience developing campaign plans, creative briefs, messaging, content, and creative direction across traditional and digital channels. 

• Strong analytical and problem-solving skills with the ability to use customer, business, and marketing insights to identify opportunities, inform campaign development, evaluate performance, and recommend improvements. 

• Excellent written, verbal, and presentation skills with the ability to communicate complex information clearly and develop compelling customer-facing marketing. 

• Ability to influence without direct authority, build alignment, navigate competing priorities, and advance work through collaboration, sound judgment, and diplomacy. 

 

EDUCATION AND/OR EXPERIENCE 

• Bachelor's degree in Marketing, Business, Communications, or related field, or an equivalent combination of education and relevant experience. 

• 4-6 years of relevant experience in integrated marketing, campaign development, communications, customer marketing, agency, retail, B2B, or related marketing disciplines. 

• Experience developing and executing integrated campaigns across multiple channels and working collaboratively with creative, technical, digital, analytical, and business disciplines. 

• Experience with co-op, franchise, or distributed marketing programs preferred. 

• Automotive aftermarket knowledge a plus 

 

SOFTWARE & TECHNOLOGY 

• Proficiency with Microsoft Office, including PowerPoint and Excel. 

• Experience with marketing automation, CRM, content management, digital asset management, campaign management, analytics, and reporting platforms. 

• Experience with Salesforce, Salesforce Marketing Cloud, Power BI, Adobe Creative Cloud, WordPress, Ansira, Soci or comparable platforms is a plus. 

• Ability to quickly learn and work across new marketing technologies and platforms. 

Location & Work Availability:  

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina. Flexibility for occasional travel may be required. 

 

Benefits Summary: 

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits  

 

Company Overview: 

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. Advance operates 5,000 stores and WorldPac branches in the United States, Puerto Rico, and the U.S. Virgin Islands. The Company also serves independently owned CarQuest branded stores across these locations in addition to Mexico and various Caribbean Islands. When you join our team, you become one of 60,000 knowledgeable and experienced Team Members who are committed to providing outstanding customer service to our customers, communities, and each other every day.  

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class. 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws.

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