Product Marketing Director

About the Role

We are seeking a highly experienced Product Marketing Director to serve as a strategic leader and trusted advisor across Marketing, Business Management, Sales, and Product/Process Support Engineering (PSE). This role will help shape business and go-to-market strategy, strengthen field effectiveness, and develop scalable processes, tools, and best practices that drive measurable business outcomes.

The ideal candidate combines deep product marketing expertise with strong business acumen, strategic thinking, and the ability to influence senior leaders across functions. You will tackle complex, high-impact business challenges and lead cross-functional initiatives spanning competitive positioning, value-based pricing and selling, field enablement, and business process optimization.

Key Responsibilities

• Provide strategic leadership and direction to ensure Marketing, Sales, Process Support Engineering (PSE), and cross-functional teams are aligned with and effectively supporting the organization’s business objectives.
• Partner with business and functional leaders to define requirements for sales and marketing processes, tools, and capabilities, translating business needs into actionable roadmaps.
• Lead complex, highly visible, cross-functional initiatives involving Marketing, Sales, PSE, Business Management, and other key stakeholders.
• Advise General Managers and senior leaders on the effective deployment of resources and capabilities to improve marketing and field effectiveness, efficiency, and business performance.
• Advance competitive analysis capabilities, including the development and adoption of product scorecards, competitive frameworks, and best practices that support strategic decision-making.
• Drive value-based pricing and value-selling strategies in partnership with the Value Capture team, helping teams clearly articulate and capture differentiated customer value.
• Develop and execute strategic business enhancement initiatives as part of the Field Enablement organization.
• Identify opportunities to improve business processes, tools, and operating models, and lead continuous improvement efforts from concept through implementation.
• Apply structured frameworks, first-principles thinking, and data-driven analysis to solve complex business challenges and develop innovative solutions.
• Influence product, business, marketing, and field strategies by translating market, competitive, customer, and business insights into actionable recommendations.

Qualifications

• 15+ years of relevant experience in product marketing, business management, commercial strategy, field enablement, sales strategy, or a related discipline.
• Demonstrated expertise in areas such as competitive analysis and score carding, value-based pricing, value selling, product marketing, field enablement, or commercial strategy.
• Exceptional business acumen with the ability to connect strategic initiatives to customer value, competitive differentiation, and measurable business outcomes.
• Demonstrated success leading complex, multidisciplinary projects and influencing stakeholders across organizational and functional boundaries.
• Strong ability to identify, structure, and solve highly complex and ambiguous business problems.
• Experience applying analytical frameworks and first-principles thinking to develop new approaches and solutions.
• Proven ability to influence senior leaders and drive alignment among Marketing, Sales, Business Management, Engineering/PSE, and other cross-functional organizations.
• Strong communication, executive presentation, negotiation, and stakeholder management skills.
• Ability to operate effectively as both a strategic thought leader and an execution-focused business partner.

Leadership & Impact

In this role, you will:

• Serve as a trusted advisor and thought leader to senior business and functional leaders.
• Influence business direction through innovative strategies, processes, tools, and operating models.
• Lead highly visible, multidisciplinary initiatives with broad organizational impact.
• Challenge existing approaches and develop new ways to improve field effectiveness, competitive positioning, and commercial performance.
• Build alignment across organizations with different priorities and perspectives to drive successful business outcomes.

## Qualifications

### Education:

Bachelor's Degree

### Skills

### Certifications:

### Languages:

### Years of Experience:

15+ Years

### Work Experience:

## Additional Information

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### Shift:

10-Day 8-Hr (United States of America)

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### Travel:

Yes, 20% of the Time

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### Relocation Eligible:

Yes

### Referral Payment Plan:

Employee Referral (Standard)

Salary Range:

$193,000.00 - $265,500.00

The salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team members. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.

For all sales roles, the posted salary range is the Target Total Cash (TTC) range for the role, which is the sum of base salary and target bonus amount at 100% goal achievement.

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.