Digital Copywriter

Quality Score is Israel’s top-spending PPC agency, managing large-scale campaigns for leading international brands across video, search, display, and social platforms.The RoleWe’re looking for a hands-on Copywriter who can turn consumer insights, performance data, and creative direction into high-performing ad copy.While the main responsibility is writing, this is not a “text-only” role. We’re looking for someone who can see the full picture: the audience, the offer, the funnel, the visual direction, the platform, and the data behind the creative.A strong Copywriter at Quality Score knows how to write hooks, scripts, headlines, CTAs, and ad concepts — but also has the curiosity and ability to understand consumer behavior, analyze what is working, and collaborate visually with designers, editors, Creative Strategists, and Campaign Managers.Key ResponsibilitiesWrite hooks, angles, scripts, headlines, CTAs, and ad copy variations.Turn consumer research, creative briefs, and performance insights into strong copy concepts.Develop copy for UGC, VSLs, static ads, quiz funnels, product-page ads, and other performance creatives.Understand the full creative asset — not just the words — including flow, visuals, pacing, and message hierarchy.Work closely with Creative Strategists, designers, editors, and Campaign Managers.Review performance feedback and improve copy based on data and learnings.