- Salary
- ₹2000k – ₹3000k
- Location
- Hyderabad, Telagana, India · Navi Mumbai, India
- Department
- Marketing
- Seniority
- Manager
- Source
- Keka
Description
Role Overview
We are looking for a strategic, high-impact Product Marketing Manager (PMM) to own the end-to-end go-to-market strategy for IRIS CARBON’s SaaS compliance solutions. Positioned at the intersection of Product Management, Demand Generation, and Direct Sales, you will translate complex financial/ESG regulatory requirements into compelling value propositions, high-converting enablement assets, and category-defining campaigns.
Key Responsibilities
Go-to-Market Strategy & Launches
- Architect and execute global GTM frameworks for core XBRL/iXBRL reporting solutions and emerging ESG compliance modules.
- Define precise ICPs, buyer personas (CFOs, Controllers, ESG Directors, Legal Compliance), and value messaging frameworks tailored to global regulatory shifts.
Sales Enablement & Content Strategy
- Equip enterprise sales and demand generation teams with high-impact pitch decks, competitor battlecards, ROI calculators, case studies, and demo scripts.
- Collaborate closely with Sales Development + Sales Team(s) to build customized content streams for high-value strategic accounts.
Market Intelligence & Positioning
- Monitor evolving global taxonomy shifts and regulatory mandates (SEC, ESEF, CSRD, FERC) to continuously refine IRIS CARBON’s market positioning.
- Conduct win/loss analyses and competitive benchmarking to identify growth opportunities and feature gaps.
Cross-Functional Collaboration
- Partner with Product Management to align feature roadmaps with buyer demands and deliver clear customer communication during release cycles.
- Work with Digital Marketing and Campaign Ops to design campaign messaging that drives pipeline growth and accelerates enterprise deal velocity.
What We Are Looking For
- Experience: 4+ years of B2B SaaS Product Marketing experience (enterprise FinTech, RegTech, Corporate Finance, or Governance/Risk/Compliance background preferred).
- Domain Exposure: Familiarity with corporate financial reporting, XBRL/iXBRL tagging workflows, or regulatory technology platforms is a strong advantage.
- Core Competencies: Exceptional positioning/messaging capability, data-informed decision-making, and a proven track record of enabling direct B2B enterprise sales teams.
- Location: Based in or willing to work out of our Hyderabad or Mumbai office(s), collaborating across North American and European business hours as needed.
About IRIS CARBON®
IRIS CARBON® is a leading cloud-based SaaS platform designed to streamline corporate reporting and regulatory disclosure management. We empower enterprises across North America, Europe, and Asia-Pacific to fulfill complex compliance mandates—including SEC, ESEF, FERC, and global ESG/sustainability reporting—with precision, automation, and structured tagging technologies (iXBRL/XBRL).
Skills
Compliance