Account Manager Retail Media

Agency:

Flywheel

Job Function:

Consulting

Job Subfunction:

Business and Change Consulting

Job Description:

About the role:

We are seeking a dynamic Account Manager for our Retail Media (RM) function in the UK. You will drive net revenue retention and account growth by managing Brand and Performance solutions on participating retailers’ platforms, working with our advertising clients and agencies. You will leverage your understanding of the UK media, RM, and ad tech ecosystem within a dynamic scale-up environment.

This role combines client-facing account management with hands-on campaign excellence and revenue delivery across a leading RM stack spanning Sponsored Products, video ads, clean room solutions, and generative AI.

What you'll do:

ROI and Revenue Delivery

• Execute a strategic account plan with clear input goals, ad performance KPIs and revenue targets, driving advertiser satisfaction, upsells and continued growth of their investments.
• For Performance budgets, consult on structural integration and ease of use, e.g. via our offering within the Pacvue and Skai ecosystem.
• For Brand budgets, execute full-funnel solutions that address diverse brand objectives across retail media channels. Pioneer account strategies for non-endemic brands testing in retail media.

Account Leadership & Relationship Management

• Monitor ROI performance and proactively drive renewals within the existing client base.
• Maintain and grow relationships with planners and buyers at clients and their agencies. Act as advisor on their performance, understanding their e-commerce and performance marketing priorities, as well as opportunities to increase brand spend. Present performance opportunities and ROI cases at business reviews.

Portfolio & Product Knowledge

• Develop expert-level knowledge of our solutions and capabilities, our competitive edge to other platforms, as well as practical objection handling. Contribute to product strategy and sales enablement material based on your experiences in the market.
• Expand your understanding of how our offering integrates with adjacent platforms, ranging from Pacvue and Skai, to leading clean rooms, measurement and audience solutions.
• Stay ahead of industry trends in retail media, performance marketing and brand advertising.

Support Building Up of the Account Management Function

• Establish AM processes, playbooks, and best practices for both endemic and non-endemic segments, which can be shared and reapplied.
• Support a culture of excellence, accountability, and continuous improvement.

Who you are:

Account Management Experience

• Minimum 3+ years in digital advertising account management, client success, or media planning with measurable revenue retention responsibility. Proven track record of exceeding retention quotas, managing renewals, and navigating complex corporate stakeholder environments.

• Success in driving account upsells, cross-sells, and portfolio growth.

Retail Media Expertise

• Experience executing RM or Commerce media solutions in the UK, either within retail media networks or ad platforms. 
• Knowledge of RM network capabilities, programmatic commerce, performance metrics, first-party data strategy, and audience targeting.
• Proven ability to translate the retail media value proposition to Brand budgets and non-endemics.
• Experience working with RM agencies and client-direct.

UK Market & Ecosystem

• Strong relationships with agency trading teams and brand marketing leaders within the London RM ecosystem.
• Understanding of the UK retail landscape, major FMCG brand structures, and non-endemic buying behaviours.

Skills & Competencies

• Exceptional client management expertise. Ability to think beyond this year’s revenue goals.
• Excellent communication and presentation skills, experienced in educating clients and presenting performance data.
• Data-driven approach to decision-making and reporting, with a history of innovating task approaches (e.g., via AI).
• Can point to tangible examples of close collaboration with technical teams, retailer counterparts, and other internal functions.

Technical & Platform Knowledge

• Understanding of Amazon Ads stack (Sponsored Ads, Amazon DSP, AMC).
• Familiarity with RM, commerce and programmatic platforms (Pacvue and Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop) and how they integrate with agency workflows and brand operations.

Specialized Retail Media Exposure

• Omnichannel grocery retail media experience, e.g. Tesco, Sainsbury's, Asda, Ocado, or Morrisons media networks.
• Background in grocery or FMCG go-to-market strategy. Experience with vertical-specific retail media (beauty, fashion, grocery)
• Experience working with non-endemic brands in performance marketing or e-commerce

Additional Assets

Experience in a start-up or scale-up environment, supporting emerging media solutions, or to new market segments

£50,000.00 per year

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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