- Location
- PUMA Way Headquarters, Germany
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 2+ years
- Source
- Workday
Description
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Support the planning and execution of global Sportstyle BU marketing initiatives, with a primary focus on sell-in readiness, seasonal franchise activation, and strategic fashion collaborations, leveraging a strong understanding of the premium streetwear and contemporary retail landscape
Support the development of positioning, consumer target definition and marketing strategy for selected seasonal BU key initiatives
Work cross functionally on the execution of BU sell‑in deliverables, including global sell‑in presentations, tools and seasonal marketing assets
Brief and manage deliverables with the internal creative agency, supporting the development and approval of sell‑in copy, creative direction and video assets for assigned initiatives
Support the operational and logistical execution of sell‑in photoshoots, including sample transportation, collection and delivery
Manage the execution and maintenance of seasonal franchise marketing playbooks, ensuring accuracy, consistency and timely updates
Support the Lead BU Marketing Sportstyle in translating global category and franchise strategies into concrete seasonal execution plans
Own day‑to‑day project management for assigned category and franchise initiatives, ensuring timelines, milestones and deliverables are met
Act as a key cross‑functional point of contact for assigned initiatives, ensuring alignment across Product, GTM, Creative, Production and Marketing teams
Support regional and channel marketing teams with clear tools, guidance and content to enable effective implementation of global seasonal franchise strategies.
YOUR TALENT
2–4 years of experience in category marketing, brand marketing or integrated marketing within fashion, lifestyle or streetwear categories
Experience supporting the development of seasonal or annual category marketing plans
Strong project management skills with the ability to manage multiple workstreams, stakeholders and timelines
Hands‑on experience working with creative assets, sell‑in tools, and seasonal marketing deliverables
Strong collaboration skills and comfort working in a cross‑functional, global marketing environment
Willingness to travel internationally.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
