Senior Digital & Marketing Excellence Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role:

Senior Marketing & Digital Excellence Manager – SM&D

Report to: Digital Transformation Director

Role Purpose:

Speed up to Raise the ceiling of Marketing & Digital Enterprise Capability

 

Responsibility:

1.   Digital & MKT capability framework design, job mapping and raise the celling of prioritized competencies

2.   Establish, Optimize & Monitor Enterprise Digital & MKT Excellence & SOP, internally and externally

3.   Co-form, Facilitate enterprise digital transformation strategy and roadmap, acquire cutting edge trends.

 

Approach & Priority:

A combination of Surgical interventions & on-going advancement

- CATCH UP Capability Framework & Training covering: 

    1) MKT  2) Digital & eCommerce

•      Deliver Annual ME calendar, with Enhanced Training module, 70%/30% in-house/external, and impactful initiatives

•      Be able to Act as a In-house Star Trainer for G6/below with aligned Roadmap & Plan w/ CMT

•      China best practice roll out and lead/activate the MKT community and MKT leadership meeting

•      Shape Digital & eCom Capability Showcase as China pilot to halo global/APAC

•       Global Alignment on Framework x Mapping

-        OPTIMIZE & MONITOR Enterprise Digital & MKT Agency Model & SOP

-        Content Excellence & Approval Process Compliance

-        Digital Governance

-        MKT Agency Model & Qualification

 

Key Projects:

1.   Marketing capability*Job*Training Module

2.   Digital E-Commerce Capability Acceleration

3.   Digital & Marketing Excellence SOP & Agency Model

 

Business Value:

1.   clear capability x job mapping with learning resources, self-develop modules>70%

2.   Digital Capability framework design & align with global, Digital Week and Digital Friday, together with Tech & external Top Speaker

3.   Clear internal social content exellence and Agency model in Creative, Digital & Social, drive brand consistency & saving

 

Influence :

Internal:

·       CMT & CMT-1/-2

·       Procurement & Tech

·       Global MKT Excellence & Operation; APAC

          External:

·       Agency - Digital, MKT, Media, Social, D-commerce

·       Industry leading Award Association & KOLs

·       Platforms: Douyin, 020, etc.

 

 

Complexity:

Capability Must:
1. T1-1.5 Brand MKT E2E Fundamentals, D-com Know-how with award-winning cases
2. Previous brand/category leader with Training experience, able to develop & structurize training docu
3. Be able to navigate resources x-agency, x-functions and engaging MKTers in smart & inspiring way
4. Background from CPG, jnnovative brands, (Prefer plus consulting background with good framework)

 

 

 

 

 Job Posting End Date

 

 

2026-06-21

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.