Growth Manager , Digital Marketing

Requisition ID: 72323

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant

pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen

and laundry appliances, the company is driving meaningful innovation to meet the evolving

needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,

JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported

approximately $16 billion in annual net sales - close to 90% of which were in the Americas -

41,000 employees, and 35 manufacturing and technology research centers. Additional

information about the company can be found at WhirlpoolCorp.com.

## The team you will be a part of

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

## This role in summary

We are looking for a strategically minded and execution-oriented Growth Manager to drive scalable online revenue across key Latin American markets, primarily Mexico, Argentina, and Colombia.

In this role, you will lead conversion-focused growth initiatives across both our owned brand websites and third-party marketplaces (e.g., Mercado Libre, Amazon). You will be responsible for orchestrating four key pillars—Performance Media, Content/Creative Strategy, SEO, and CRM/Lifecycle Marketing—to maximize acquisition, retention, and total sales. This role sits at the intersection of Digital Marketing, E-commerce, Business Intelligence, and Commercial strategy.

## Your responsibilities will include

• Develop and execute data-driven growth strategies to scale sales across owned D2C sites and marketplace storefronts in Mexico, Argentina, and Colombia in a profitable approach

• Align growth targets (ROAS, CLTV, Conversion Rate, GMV) with commercial and regional leadership.

• Lead performance marketing campaigns across paid channels (Meta, Google, TikTok / Marketplace Ads like Mercado Ads and Amazon Ads).

• Drive organic growth strategies through full-funnel SEO optimization for owned D2C channels and marketplace product detail pages (PDPs).

• Manage agencies and performance budgets, ensuring optimal allocation based on market performance and return on investment.

• Build and optimize multi-touch CRM and marketing automation funnels (email, SMS, push, WhatsApp) to improve customer retention, repeat purchases, and CLTV.

• Segment customer bases to create personalized post-purchase and re-engagement campaigns.

• Partner with Content, Design, and Editorial teams to brief, test, and scale high-converting creative assets (ads, landing pages, marketplace banners, email templates) tailored to local market nuances working along with the brands team for bring the brand experience to our sites & marketplace for whirlpool, maytag and kitchenaid

• Execute continuous A/B testing cycles across ad creatives, messaging, landing pages, and CRM flows.

• Collaborate with Business Intelligence to build dashboards, track full-funnel KPIs, analyze consumer behavior, and extract actionable insights.

• Localize growth levers for specific market dynamics (e.g., payment methods/installments in Argentina, key shopping events like Buen Fin, Hot Sale, CyberMonday).

• Collaborate with digital teams in order to bring innovation and technology optimization for the ecommerce environment (such as, but not limited to, analytics, tagging, UX, technologies tools, etc..)

## Minimum requirements

• 3+ years of experience in Growth Marketing, Performance Marketing, or E-commerce Management.

• Proven track record of driving revenue and managing growth across both D2C e-commerce platforms and Marketplaces (e.g., Mercado Libre, Walmart, Amazon).

• Hands-on expertise managing and scaling performance media campaigns (Meta Ads, Google Ads) and Marketplace Media (Mercado Ads, Amazon Ads).

• Solid experience with SEO practices and CRM/Marketing Automation tools (e.g., Salesforce Marketing Cloud, Klaviyo, Braze, Insider or similar).

• Strong analytical background working with data platforms (e.g., GA4, Looker, Tableau, Mixpanel) and key e-commerce metrics (CAC, LTV, ROAS, CR).

• Deep understanding of consumer behavior and e-commerce dynamics in Mexico, Colombia, and/or Argentina.

• Experience with extensive people management across multicultural and countries

• Professional proficiency in English and Spanish (written and spoken).

## Preferred skills and experiences

• Experience working in a D2C, e-commerce or marketplace.

• Background collaborating with Brand, UX/UI, and Editorial teams to align growth goals with storytelling and experience design.

• Previous experience managing multi-country campaigns or launches within LATAM.

• Comfortable with tools like Excel/Sheets, SQL, and/or basic Python for data analysis

• Comfortable working in cross-functional squads with product managers, data analysts, designers, and content strategists.

• Entrepreneurial mindset with the ability to work independently and drive results with limited oversight.

• Prior experience working in cross-functional global teams.

• Experience with lifecycle marketing and retention strategies.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.