Director, Forecasting & Strategy, PADCEV

Role Summary:

Reporting to the IIS – GU Franchise Lead, the person in this role will lead forecasting and strategy efforts for PADCEV by providing unbiased, objective, in-depth forecasts and insights to inform business strategies and decisions.

The Director is a strategic thought partner to cross-functional leadership teams, including the Brand/Marketing Team, Medical Affairs, Oncology Commercial Analytics, Finance, Global Access and Value, and others. Through patient-based forecast models, competitive intelligence, and integrated primary and secondary analysis, she/he will identify business questions, develop and communicate appropriate and relevant forecasts and scenario analyses, and embed an external market and customer point-of-view to drive strategic direction of brand business and lifecycle management.

This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join Insights & Strategy colleagues that are constantly driving the business through proactive thought leadership, innovative analytic and AI-enabled capabilities, and the ability to influence and communicate complex and dynamic information in new and creative ways.

Key Responsibilities:

Role definition and key accountabilities include, but are not limited to:

Forecasting & Strategy (Primary)

• Lead the development and communication of PADCEV US patient-based demand forecasts across indications and lines of therapy to inform short- and long-term asset and business unit planning, including latest-estimate cycles.

• Partner with cross-functional leadership to balance corporate goals with insights-based market opportunity, through multi-disciplinary analysis of primary and secondary data, to develop indication and line of therapy-based patient forecasts.

• Develop forecast scenarios and risk/opportunity assessments reflecting key clinical and commercial events (e.g., data readouts, label changes, competitive entries, access dynamics) to support brand planning and investment decisions.

• Align with cross-functional Finance, Commercial, Access, and Global colleagues to ensure alignment on brand opportunity and forecast assumptions.

• Serve as a strategic thought partner to the Brand/Marketing Team and cross-functional leadership teams, providing a holistic, objective, and analytical viewpoint of market opportunities and dynamics.

• Lead the annual Situational Analysis process with stakeholders and cross-functional teams.

• Present insights and forecasts to senior leadership, translating complex data into clear, actionable recommendations that influence and shape brand strategy and investment decisions.

Brand Insights (Secondary)

• Drive strategic thinking and serve as an insights leader to Commercial stakeholders by answering key business questions to define commercial strategies and tactics and drive investment decisions.

• Conduct ongoing brand performance tracking, including post-launch assessments, to ensure that the brand strategy remains aligned with market dynamics and evolving customer needs.

• Own the competitive landscape assessment for PADCEV and the broader GU oncology and ADC space, including pipeline monitoring, data readout interpretation, and congress intelligence.

• Convert competitive events into explicit forecast and strategy implications — sizing threats and opportunities rather than reporting activity — and drive scenario planning ahead of anticipated competitive milestones.

Insights Modernization Through AI (Secondary)

• Champion the adoption of AI-enabled tools and workflows to modernize forecasting, competitive monitoring, and insights synthesis, reducing cycle time and expanding analytic coverage.

• Pilot, validate, and scale AI-driven approaches with appropriate human oversight, ensuring outputs are verified before informing decisions and that use complies with Pfizer's responsible AI standards.

• Build repeatable, automated processes that elevate the team from production work toward interpretation and strategic guidance.

Market Research (Supporting)

• Identify business questions where primary market research is the right tool; scope, commission, and manage qualitative and quantitative studies in partnership with Market Research Insights colleagues and vendors.

• Integrate primary research findings with secondary data (e.g., patient claims, EMR, sales, payer information) and forecast assumptions to deliver one comprehensive, triangulated point of view.

• Ensure primary market research is deployed selectively and sequenced appropriately — leveraging existing knowledge and secondary sources first to maximize business impact per research dollar.

Compliance and Governance

• Ensure all research and analytics activities comply with Pfizer's internal guidelines, as well as industry regulations and legal requirements. Collaborate with legal, compliance, and pharmacovigilance teams as needed.

• Maintain detailed records of research and forecast assumptions to ensure transparency and audit readiness.

Vendor and Resource Management

• Actively seek new and innovative forecasting, competitive intelligence, and research methodologies and capabilities to maximize business impact, expand our offerings, and elevate the function to best-in-class.

• Coordinate CI vendor engagements and cross-functional intelligence gathering to maintain a current, decision-ready view of the competitive environment.

• Manage and prioritize brand insights budget, timelines, and resources, including identifying innovative solutions to champion cost savings without compromising analytic quality.

• Be accountable for continuous improvement, as well as the identification/utilization of new capabilities to maximize the competitive advantages of the business.

• Accountable for meeting compliance and Corporate SOP obligations of all Primary Market Research projects.

Required Basic Qualifications:

• 8+ years of professional experience with a BA/BS degree, or 7+ years with an MBA/MS degree, with preference in analytics and/or consulting roles.

• Extensive experience building, communicating, and defending patient-based oncology forecasts using secondary data sources (e.g., patient claims, EMR, sales, payer information); working knowledge of quantitative and qualitative primary market research methodologies.

• Bachelor's degree (or equivalent) required. Master's degree preferred (in marketing, analytics, market research or related field preferred but not required).

• Demonstrated analytical capabilities and critical thinking skills.

• Understanding of drug pharmaceutical development and commercialization process, as well as industry competitive dynamics.

• Ability to effectively manage multiple competing priorities under ambiguity and uncertainty, and act without having the total picture; outstanding project, budget and vendor management skills, and ability to solve operational problems.

• Demonstrated success defining business information and insight needs and translating those to specific deliverables; understanding of biopharmaceutical commercial market data sources.

• Ability to assess and direct vendor technical capabilities and manage risks in the analytic process.

• Ability to be flexible, prioritize multiple demands, deal with ambiguity, and lead teams through complex and challenging cross-functional projects.

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, and pharma industry guidelines.

• Outstanding interpersonal skills, and excellent verbal and written communication skills.

• Comfort with senior management and knowledge of senior management thought processes; ability to speak their language and address their needs.

Preferred Qualifications:

• Healthcare and Pharmaceuticals industry experience.

• Prior Oncology knowledge and experience.

Skills and Competencies:

• Fluent in English (written and spoken).

• Strong MS Excel and PowerPoint skills.

• Demonstrated fluency with AI tools to accomplish work objectives, including the judgment to evaluate, verify, and responsibly apply AI-generated outputs in decision-making.

• Proven ability to act as a strategic partner with the capacity to quickly establish relationships of trust, credibility, and be seen as a driving partner to commercial clients.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

 

Work Location Assignment: On Premise

Other Job Details:

Last day to apply: September 4, 2026

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market Research