Digital Growth & Commerce Director

Overview

CAREERS TO SMILE ABOUT 

 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. 

 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. 

 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

 

Lead PepsiCo Mexico Foods' Digital Growth agenda through MiNegocio, owning the commercial performance, value realization and strategic evolution of the digital B2B channel. Accountable for delivering the growth commitments embedded in the approved business case by orchestrating local and global capabilities across Commercial Operations, Analytics, Product, Technology and Customer Experience.

 

The role serves as the primary business owner of MiNegocio in Mexico, translating market opportunities into scalable growth initiatives, influencing product and analytics roadmaps, defining strategic priorities, and ensuring successful adoption and monetization of digital capabilities. The position is responsible for driving incremental Gross Sales, Net Revenue growth, customer lifetime value expansion, and long-term digital channel sustainability while maintaining alignment with Mexico, LATAM and Global priorities.

 

 

Your Impact

 

As Digital Growth Lead Director your scope would consist of:

• Own the commercial performance and growth strategy of MiNegocio Mexico, ensuring achievement of Gross Sales, Net Revenue and value realization commitments established in the approved business case.
• Define and govern the Digital Growth roadmap, prioritizing initiatives, investments and strategic opportunities that maximize growth, customer engagement and long-term platform adoption.
• Lead the Digital Growth organization, setting direction and priorities across Commercial Operations, Commercial Analytics and Transformation teams to ensure coordinated execution against growth objectives.
• Act as the primary business stakeholder for Mexico with Global Product, Global Analytics and Technology teams, translating local commercial needs into scalable platform capabilities and influencing roadmap prioritization.
• Ensure the effective deployment and commercialization of advanced capabilities including micro-segmentation, personalization, loyalty, recommendation engines and other growth-enabling use cases.
• Oversee business case governance, ensuring development investments, operating plans and expected financial returns remain aligned with approved assumptions and strategic objectives.
• Drive cross-functional alignment among Sales, Revenue Management, Marketing, Category Management, S&T, UCX and Field organizations to ensure successful execution of digital initiatives.
• Establish and monitor key performance indicators related to customer acquisition, retention, customer lifetime value, digital penetration, portfolio performance and incremental sales generation.
• Identify and prioritize emerging growth opportunities through analytics, customer insights, commercial innovation and evolving market needs.
• Represent the Mexico Digital Growth agenda within LATAM and Global governance forums, ensuring local priorities are incorporated into broader digital commerce strategies.

Qualifications

Who Are We Looking For? 

 

• Bachelor's Degree required. Preferred: Business Administration, Engineering, Economics, Marketing, Data & Analytics related disciplines.
• Experience: 10+ years of progressive experience across commercial strategy, sales, category management, digital commerce, analytics or business transformation. Proven leadership of cross-functional growth initiatives. Experience managing large-scale commercial transformation programs. Strong understanding of B2B commerce, digital ecosystems and customer growth strategies. Experience working in highly matrixed global organizations. Financial acumen with demonstrated responsibility for business outcomes and value delivery. Experience influencing senior stakeholders without direct authority.
• Tech/Functional Knowledge: Commercial strategy.Revenue growth management. Customer segmentation. Digital commerce. Loyalty programs. Business case development. Performance management. Analytics-driven decision making. Product roadmap prioritization. Strategic planning.
• Competencies: Enterprise Leadership. Strategic Thinking. Business Ownership Mindset. Influence Without Authority. Executive Communication. Systems Thinking. Financial Acumen. Commercial Curiosity. Innovation & Growth Mindset. Stakeholder Management.
• Organizational Agility. Ambiguity Management. Decision Quality. Change Leadership. Results Orientation.

 

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

 

 

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.