Marketing Manager, Email & Martech

Own the strategy, execution, and optimization of complex email campaigns supporting Makeup, Loyalty, and value programs Build strong cross-functional relationships to provide email strategy, channel best practices, and performance-based recommendations Define segmentation strategies to expand personalization and drive deeper channel engagement Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking Support the execution and adoption of strategic Email MarTech initiatives in partnership with Product Management, Engineering, Analytics, and technology vendors Translate business objectives into technology-enabled marketing solutions leveraging customer data architecture, automation, and campaign orchestration capabilities Identify, prioritize, and execute experimentation opportunities including AI-enabled capabilities, dynamic content, and emerging technologies Stay at the forefront of email marketing technology and industry innovation, proactively evaluating new tools and best practices Analyze email performance across all KPIs to inform campaign strategies and surface key trends Consolidate and socialize wins, test results, and future recommendations with stakeholders 4+ years of experience in email and digital marketing, retail preferred 3+ years of strong understanding of email best practices, including segmentation and personalization Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment Strong strategic and analytical skills, with experience using reporting tools to drive action High attention to detail with excellent organizational and project management capabilities Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel) Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities #LI-AZ1