- Location
- Brazil-Sao Paulo
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Education
- Master
- Source
- Workday
Description
How you'll make an impact
-Establish and govern strategic marketing processes (strategic annual planning, market intelligence, campaign governance, ROI measurement) to drive standardization across Latin America markets
-Define and lead the regional product marketing strategy, including portfolio positioning, competitive differentiation and launch plans for new products and indications expansion
-Lead and develop the Product Marketing and Content Management teams, ensuring clear roles, career development and alignment with regional priorities
-Own the regional competitive intelligence framework, translating market data, clinical publications and competitor movements into actionable positioning strategies
-Drive content strategy to transform clinical evidence into commercially actionable messaging for sales teams, healthcare professionals and patients
-Partner with Public Affairs and Medical Education teams to develop value narratives, reimbursement strategies and health economics evidence
-Serve as strategic liaison between global/upstream marketing and the regional field marketing organization, adapting global inputs to local market realities
-Manage marketing budget and resource allocation, ensuring ROI-driven investment across portfolio priorities and geographic markets
What you will need
-Bachelor’s degree in Marketing, Business Administration, Engineering or related fields
-10+ years knowledge in strategic marketing and product marketing in medical devices or healthcare
-Proven people management knowledge leading multi-functional marketing teams across multiple geographies
-Strong analytical skills with ability to translate market data and clinical evidence into commercial strategies
-Advanced English; advanced Spanish and/or Portuguese
What else will help you
-MBA or postgraduate degree in Marketing, Strategy or Healthcare Management
-Experience in structural heart, cardiovascular or interventional cardiology markets
-Track record of successful product launches and portfolio strategy across Latin American markets
