- Location
- Calgary, Alberta, CA
- Type
- Full-time
- Education
- Bachelor
- Source
- BetterTeam
Description
Job description:
PPC Specialist
Your Next Mission: Join ABM College and help us fuel our growth through Expert Digital Marketing
About ABM College: ABM College is a leading private career college with three campuses across Canada, offering career-focused programs in the in-demand fields of healthcare, business, and technology. Our mission is to provide students with the practical, hands-on training and industry connections they need to build successful careers and make a real difference in people's lives.
The Role: We are seeking highly skilled and motivated Lead Generation Experts to spearhead our student enrollment growth. This is a hands-on, individual contributor role where you will take full ownership of our digital marketing and PPC campaigns. Reporting directly to the CEO, you will be responsible for the end-to-end management of our lead generation strategy, with the primary goal of attracting and enrolling local students into our programs. Your expertise in paid digital channels will be key to delivering measurable results and fueling our college's success.
Key Responsibilities:
- PPC Campaign Management: Strategize, build, and manage high-performance PPC campaigns on Google Ads and social media platforms (Meta, TikTok). This includes budget management, keyword research, ad copy creation, and bid optimization to achieve enrollment targets.
- Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy to generate qualified leads and increase student enrollment from the Canadian market.
- Data Analysis & Reporting: Use tools like Google Analytics to track, analyze, and report on campaign performance. Provide regular, data-driven insights and recommendations to the CEO.
- Lead Nurturing: Create and optimize lead nurturing campaigns through email marketing automation to guide prospective students through the enrollment funnel.
- Conversion Rate Optimization (CRO): Continuously test and refine website landing pages, forms, and user journeys to maximize lead and application conversions.
- Market Research: Stay up-to-date on industry trends, competitor activities, and digital marketing best practices to ensure ABM College remains a leader in student recruitment.
Required Qualifications & Experience:
- Minimum of 3-5 years of proven experience in a similar lead generation or digital marketing role, with a strong emphasis on PPC.
- Demonstrated track record of success in achieving lead generation and conversion goals, preferably within the education, career college, or post-secondary sector.
- Expert-level knowledge of Google Ads, Google Analytics, and other major digital advertising platforms.
- Proficiency in analyzing data and translating insights into actionable strategies.
- Strong understanding of the full marketing funnel, from lead acquisition to conversion and enrollment.
- Excellent communication and reporting skills, with the ability to present complex data clearly to a non-technical audience.
- A self-starter with a proactive, results-oriented mindset and the ability to work autonomously.
Education:
- A bachelor's degree in Marketing, Business, or a related field is preferred.
Job Type, Shift & Schedule:
- Job Type: In person, Full-time, Permanent
- Schedule: Monday to Friday, 8-hour shift
Benefits:
- Competitive compensation
- Dental care
- Extended health care
- RRSP match
Skills
Google AnalyticsGoogle AdsEmail Marketing
