- Location
- Lisbon
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Education
- Master
- Closing date
- Today
- Source
- CareersPage
Description
Role Overview
You will coordinate the complete CRM campaign lifecycle—from brief analysis and audience segmentation to campaign configuration, quality assurance, launch, reporting, and optimization.
You will work closely with marketing, communication, data, business, and technology teams. You will also support CRM platform users, help develop junior team members, and contribute to improving campaign processes and platform usage.
Responsibilities
- Lead end-to-end CRM campaign execution, ensuring timely delivery and high-quality standards across all channels.
- Translate campaign briefs into actionable plans, coordinating stakeholders and clarifying requirements.
- Build and manage audience segmentation, targeting rules, and personalized campaign journeys.
- Configure, test, and deploy campaigns across email, SMS, push notifications, and other channels.
- Monitor campaign performance, analyze results, and provide actionable insights to optimize future campaigns.
Requirements
- Bachelor's or Master's degree in Marketing, Business Administration, Data Analytics, or a related field
- Fluency in both French and English (C1 level or above) is mandatory.
- Proven experience in CRM, lifecycle marketing, campaign management, or marketing automation.
- Hands-on expertise with CRM or campaign-management platforms and customer segmentation.
- Strong analytical skills with the ability to interpret campaign data and drive improvements.
- Excellent organizational and project management skills with strong attention to detail.
Skills
Project Management
