- Location
- VN-SGN-001, Vietnam
- Type
- Full-time
- Department
- Marketing
- Closing date
- Today
- Source
- Workday
Description
Job Description
1) POSM Design & Lifecycle Management
* Manage POSM design projects for company products, including key visuals, product displays, shelf materials, wobblers, standees, banners, demo kits, and in-store communication materials.
* Work with internal stakeholders to understand product positioning, campaign objectives, brand guidelines, and channel requirements.
* Coordinate with design vendors and production vendors to translate company concepts into practical POSM designs.
* Review design layouts, dimensions, materials, colors, product claims, and artwork versions to ensure accuracy and brand compliance.
* Manage the POSM lifecycle from planning, design briefing, production, rollout, deployment tracking, acceptance, and post-evaluation.
* Prepare POSM deployment plans by channel, region, store group, and product priority.
* Track rollout status, installation progress, store coverage, and photo proof of performance.
* Coordinate with sales teams, vendors, and field teams to solve deployment issues, delays, wrong installation, damaged materials, or missing POSM.
* Conduct post-deployment evaluation to measure POSM effectiveness, visibility quality, compliance rate, and improvement areas for future campaigns.
* Maintain POSM documentation, including design files, vendor quotations, production records, deployment lists, photos, and acceptance reports.
2) Trade Marketing Data Analytics
* Analyze sellout performance by product, category, channel, region, store, and time period.
* Track display performance, including display share, model presence, visibility quality, and execution compliance.
* Monitor distribution performance across MT and GT channels, including numeric distribution, store coverage, active stores, and model availability.
* Build weekly and monthly reports to highlight key business trends, risks, and opportunities.
* Support channel performance reviews by providing insights on sellout growth, product mix, display impact, and distribution gaps.
* Identify underperforming stores, products, or channels and propose improvement actions.
* Prepare dashboards, pivot tables, charts, and summary reports for Trade Marketing, Sales, and Management teams.
* Work with sales and field teams to validate data accuracy and understand the reasons behind performance changes.
* Support post-campaign analysis to evaluate campaign effectiveness, POSM impact, sellout uplift, and execution quality.
* Provide data input for trade marketing planning, display investment, POSM allocation, and channel activation priorities.
3）Other Responsibilities
* Coordinate with Sales, Product Marketing, Brand Marketing, Finance, vendors, and field teams to ensure smooth execution.
* Support budget tracking related to POSM design, production, deployment, and vendor settlement.
* Maintain organized trackers, reports, artwork files, approval records, and deployment evidence.
* Assist in preparing presentation materials for business reviews and trade marketing updates.
