Product Marketing Specialist & Trade Marketing Manager

Job Description

Key responsibilities :

• Plan and execute trade activation focused on key areas
• Develop channel-specific activation plans for public hospitals, medical schools, and institutional customers
• Support customer engagement, access, and adoption programs focused on public/ teaching hospitals settings
• Coordinate with SMs and PSRs to ensure effective execution
• Capture field insights and identify public channel opportunities
• Share best practices for public and institutional activation
• Support and drive key Marketing Campaign & Stakeholder Management
• Create promotional materials and campaigns (digital, field force, events).
• Engage key opinion leaders (KOLs) and healthcare professionals to drive advocacy for vaccines
• Support and develop speaker programs for standalone national campaigns/ roadshows in Up Country

Qualifications :

• Bachelor’s degree in Marketing, Business Administration, Pharmacy, Life Sciences, or a related field
• 4–5+ years of experience in product marketing, trade marketing, channel marketing, or healthcare/pharmaceutical marketing
• Experience working with public hospitals, medical schools, institutional customers, or healthcare channels is highly preferred
• Strong understanding of marketing campaign development, trade activation, and channel-specific execution
• Proven ability to develop and execute promotional materials, field activation plans, events, and stakeholder engagement programs
• Experience working cross-functionally with sales teams, field force, medical, and other internal stakeholders
• Strong stakeholder management skills, with the ability to engage KOLs, healthcare professionals, and external partners
• Good analytical skills with the ability to turn field insights and market feedback into actionable opportunities
• Strong project management and coordination skills, with the ability to manage multiple initiatives simultaneously
• Excellent communication and presentation skills in Thai and English
• Proficient in Microsoft Office; experience with digital marketing tools or CRM platforms is a plus
• Able to travel domestically as required for campaigns, roadshows, and field support

Preferred Qualifications:

• Experience in vaccines, pharmaceutical, or healthcare marketing
• Familiarity with public healthcare systems and institutional purchasing environments
• Experience in speaker programs, advocacy campaigns, and stakeholder engagement activities

Required Skills:

Advocacy Campaigns, Advocacy Campaigns, Brand Management, Business Administration, Channel Partner Marketing, Creative Campaign Development, Customer Engagement, Customer Relationship Management (CRM) Software, Data Analysis, Digital Marketing, Healthcare Marketing, Immunochemistry, Interpersonal Relationships, Life Science, Market Analysis, Marketing, Marketing Management, Marketing Strategy Implementation, Market Research, Product Development, Product Management, Product Marketing, Project Management, Stakeholder Engagement, Stakeholder Management {+ 2 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

08/23/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.