DTC Creative Strategist

Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.About the Role:We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale.You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision.This role is for someone who understands that creative is the biggest lever in paid growth.Responsibilities:Creative Strategy & IdeationDevelop high-converting direct response ad concepts for Meta, TikTok, and other paid channelsCreate strong angles, hooks, and messaging frameworks for a mature female audienceTranslate product benefits into emotion-driven, problem-solution adsContinuously generate new concepts while iterating on proven winnersTesting, Scaling & IterationAnalyze performance data (hooks, retention, CTR, CPA, ROAS)Identify winning creatives and patternsCreate structured iterations to scale winnersKill underperformers fast and double down on what worksBriefings & Collaboration:Write clear, actionable briefs for UGC creators and editorsGuide creators on tone, structure, objections, and deliveryWork closely with media buyers to align creative & performanceCollaborate with brand and marketing teams to ensure consistencyMarket & Customer Insight:Deeply understand the mature women customerIdentify key objections, desires, fears, and buying triggersMonitor competitors and market trendsTurn customer feedback and reviews into ad conceptsWhat We’re Looking For:Proven experience as a Creative Strategist for D2C brandsStrong background in direct response advertisingDeep understanding of Meta & TikTok ad creativesExperience scaling ads (not just launching them)Strong copy instincts (hooks, headlines, CTAs)Data-driven mindset with creative intuitionAbility to move fast, test fast, and learn fastMust-Have Skills:Creative concepting & angle developmentDirect response copywritingPerformance analysis & iterationClear briefing & communicationStrong ownership mentalityNice to Have:Experience in beauty, skincare, or supplementsExperience marketing to women 40+Familiarity with UGC-driven ad systemsExperience working in fast-scaling D2C brandsWhat Success Looks Like:Consistent flow of new winning creativesClear creative direction for the entire ad pipelineAds that both convert and build brand trustScalable systems for testing and iterationStrong collaboration across the marketing teamWhat’s in it for you?Competitive salaryOn-time and reliable paymentsOpportunity to work with a fast-growing global e-commerce brandLong-term growth opportunities