Creative Strategist for DTC Brands (US Market Experience Needed) - EU Candidates

About Us

We operate a portfolio of performance-led DTC brands across the US and Southeast Asian markets. Our brands are in the 7–8 figure range, and our growth is built entirely on creative research, testing, iteration, and the discipline to do all three at volume.

We run a structured, data-driven creative system. Testing velocity and iteration discipline are what determine how fast we grow. If you want to work somewhere that treats creative strategy as a real performance function, not a vibes-based exercise, this is it.

As a US Creative Strategist, you'll be dedicated to our US market brands, developing and testing concepts for American audiences with the specific buyer psychology, market awareness stages, and offer positioning that move cold traffic in that market.

Compensation

This role offers a competitive base salary plus performance-based commissions tied directly to winning concepts that validate and scale. You earn more when your creative drives results - it's that simple.

What You'll Be Doing

Research & Concept Development

•   Developing 15–20 net-new concepts per week across video and image formats. Typically, video concepts make up 70–80% of your weekly output, with image concepts making up the balance; this ratio shifts based on what's scaling and where the priorities are

•   Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to develop breakthrough concepts for US audiences

•   Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to identify untapped opportunities specific to the US market

•   Building concepts that are rooted in how American buyers think, what they respond to, and what's already saturated in the market

Scriptwriting & Creative Execution

•   Writing compelling, high-converting direct-response scripts designed to hook cold US audiences and drive them to purchase (and potentially work in tandem with a dedicated copywriter)

•   Producing clear, detailed briefs for editors and designers - tight enough that the execution team can move fast without ambiguity

•   Owning the creative pipeline for your assigned brands: research → ideation → scripting → post-launch performance analysis and iteration

•   Writing across formats: UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs with the same conversion logic applied to each

Collaboration & Iteration

•   Working closely with the Lead Strategist at the strategic level and with editors and designers at the execution level

•   Leveraging proven copy structures, frameworks, and past winners to accelerate testing velocity

•   Feeding insights back to the wider team to continuously improve our creative playbook

Performance Analysis & Scaling

•   Analyzing winners and losers weekly - documenting what worked, why it worked, and what to test next

•   Rapidly iterating winning concepts into multiple variations to validate and scale