- Location
- Colombia · published
- Workplace
- Remote
- Type
- Full-time
- Department
- Human Resources
- Source
- Workable
Description
Paired is a global recruiting agency that connects talented professionals with remote opportunities at companies around the world. Our mission is to help people find great jobs, wherever they are.
Paired is a global recruiting agency that connects talented professionals with remote opportunities at companies around the world. Our mission is to help people find great jobs, wherever they are.
About Our Client
Our client is a fast-growing e-commerce brand in the action sports and camera-mounting space. Its products help riders and athletes capture footage across motorcycle, motocross, mountain biking, cycling, snow sports, automotive, and other action sports.
Paid social is a major driver of the brand’s growth, and creative is one of its biggest opportunities to improve performance.
About Our Client
We’re looking for a Performance Creative Strategist to own the strategy behind paid social creative across Meta and other performance channels. You’ll use performance data, customer research, and clear hypotheses to decide what the team should produce next—and why.
You’ll build a steady pipeline of new concepts, turn insights into actionable briefs, and help the team identify and scale winning creative. This role focuses on performance creative strategy. It does not involve managing social media or buying media, and it goes beyond making content look good.
Responsibilities
- Own the creative strategy for paid social across Meta and other performance channels.
- Maintain a consistent pipeline of new concepts and variations for testing.
- Review creative performance to identify winning hooks, formats, angles, products, audiences, and offers—and translate those findings into clear next steps.
- Write detailed briefs for video ads, static ads, UGC, founder-led content, and product demos.
- Develop hooks, scripts, headlines, calls to action, and messaging angles.
- Collaborate with creators, video editors, designers, media buyers, and the founder to bring concepts to life.
- Research customers, reviews, support conversations, competitors, trends, and adjacent markets to uncover creative insights.
- Structure tests so the team can clearly understand what changed, why it changed, and what was learned.
- Monitor creative fatigue and plan replacements before performance declines.
- Adapt winning concepts across products, formats, audiences, and markets.
- Keep concepts accurate to the products and on brand while moving the creative roadmap forward.