- Salary
- $2k – $3k
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Source
- RecruiterFlow
Description
HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next independent contracting opportunity.
Job Title: Remote Creative Strategist – Performance Marketing (100% Work From Home)
Location: Remote from Latin America
Position Type: Full-time
Salary: $1,500 – $2,500 USD/month base salary (commensurate with experience)
Schedule: Monday – Friday, requiring approximately 4 hours of daily overlap with Australian Eastern Time / GMT+10 business hours
Job Overview
The Role
Key Responsibilities
Creative Direction & Campaign Strategy
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Owns overarching creative direction across Meta Ads, Google Ads, influencer integrations, and digital marketing channels.
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Proactively identifies creative opportunities around trending video game releases, new product offerings, seasonal promotions, and ad performance data.
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Conceptualizes high-converting ad angles, visual hooks, script outlines, messaging frameworks, and calls to action tailored for gaming audiences.
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Conducts continuous competitor research and digital ad trend analyses to inform new creative concepts.
Production Management & Brief Execution
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Develops detailed, actionable briefs for in-house graphic designers and video editors covering static images, motion graphics, GIFs, and promotional video clips.
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Directs video asset production with a focus on initial hook retention, visual pacing, sequence flow, core value proposition messaging, and conversion triggers.
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Reviews creative deliverables, providing specific, constructive revision feedback to ensure assets align with brand guidelines and performance goals.
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Establishes efficient production workflows, managing asset pipelines and creative timelines to ensure punctual delivery.
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Collaborates with paid media and influencer marketing teams to iterate on winning ad concepts and refresh fatigue-prone creative assets.
Qualifications, Skills and Key Competencies
Required Qualifications
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Creative Strategy Experience: 3+ years of dedicated experience in performance marketing creative strategy, ad concept development, or creative direction within e-commerce or digital advertising.
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Directing Production Teams: Proven track record writing production-ready briefs and directing graphic designers and video editors to produce static and video ads (hands-on editing or design skills are not required).
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Video Performance Literacy: In-depth understanding of short-form video mechanics—specifically opening hooks, visual pacing, viewer retention tactics, and direct-response conversion triggers.
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Ad Platform Familiarity: Practical experience conceptualizing ads specifically for Meta Ads (Instagram/Facebook), Google Ads (Performance Max/YouTube), and influencer/YouTube sponsorship integrations.
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Data-Informed Creative Iteration: Ability to analyze ad performance metrics alongside paid media buyers to iterate on top-performing creative angles.
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Fluent English Communication: Excellent written and spoken English skills to write clear creative briefs, articulate revision notes, and collaborate seamlessly with marketing leads.
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Schedule & Time Zone Alignment: Full availability for a dedicated full-time role with at least 4 hours of daily schedule overlap during Australian business hours (GMT+10).
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Remote Workspace Infrastructure: High-performance computer setup, HD webcam, headset, and a reliable high-speed internet connection in a quiet workspace.
Preferred Qualifications
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Deep personal passion or professional background in gaming, e-sports, digital gaming services, or tech products.
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Hands-on experience working directly with e-commerce brands or influencer integration clips (e.g., sponsored YouTube segments, TikTok/Reels integrations).
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Familiarity with project management platforms (Asana, ClickUp, Trello) and asset management libraries.
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.