- Salary
- $4k – $5k
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Experience
- 3+ years
- Source
- RecruiterFlow
Description
HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.
Job Title: Remote Performance Creative Strategist and AI Ad Producer (100% Work From Home)
About the Client
Our Client is an elite performance marketing agency specializing in driving high-velocity growth for direct-to-consumer (DTC) ecommerce brands. By uniting paid media buying, creative strategy, conversion web development, and email marketing, they turn consumer insights into scalable, revenue-generating paid social campaigns. To maintain a robust creative pipeline across major U.S. consumer brands, they rely on strategist-producers who combine deep direct-response marketing fundamentals with cutting-edge AI creative tools to originate, produce, and iterate winning video and static ad concepts.
Our Client is seeking a marketer-first Performance Creative Strategist and AI Ad Producer to own the creative lifecycle from initial consumer research to finished AI-produced video ads. Operating full-time during U.S. Central business hours, this professional will research buyer motivations, write strategic briefs and scripts, and leverage AI creative suites (such as ChatGPT and SuperScale) to build, refine, and deploy performance ads. Working alongside the Creative Director and paid media team, this strategist will bridge the gap between audience psychology, campaign data, and hands-on production.
Key Responsibilities
Strategic Concepting & Competitor Intelligence
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Researches brand audiences, product hooks, buying triggers, awareness levels, and customer objections across U.S. DTC ecommerce verticals.
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Translates qualitative research and Meta paid social data into testable creative hypotheses, customer angles, scripts, and multi-variant creative briefs.
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Builds and maintains competitor swipe files, angle libraries, and creative boards to analyze category patterns, mechanisms, and emotional drivers without copying competitors.
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Formulates detailed creative briefs specifying audience insights, hooks, core messages, visual direction, audio/caption instructions, call-to-actions (CTAs), and testing variants.
AI-Assisted Ad Production & Iteration
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Utilizes ChatGPT to conduct audience research, pressure-test marketing angles, write scripts, refine production prompts, and generate structured scene directions.
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Operates AI creative-production platforms (e.g., SuperScale) to produce high-converting video and static ads, generating variations at scale.
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Reviews and audits AI-generated creative with high standards for strategic clarity, natural language cadence, visual credibility, and conversion potential.
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Guides scene direction, pacing, text overlays, and audio treatments, diagnosing weak outputs and refining prompts until creative assets are ready for testing.
Cross-Functional Collaboration & Testing
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Partners with the Creative Director and media buyers to interpret ad account metrics, analyze drop-off rates, and identify winning elements to scale.
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Manages creative production pipelines across multiple DTC ecommerce accounts simultaneously without diluting strategic focus.
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Documents performance learnings to ensure winning angles, hooks, and offers are scaled, iterated, or systematically challenged in subsequent testing rounds.
Qualifications, Skills, and Key Competencies
Required Qualifications
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Direct-Response & Creative Strategy Experience: 3+ years of experience in performance creative strategy, direct-response marketing, paid social strategy, or performance copywriting.
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U.S. DTC Ecommerce Expertise: Demonstrated track record of developing winning ad concepts for DTC brands selling directly to U.S. consumers, with deep fluency in Meta advertising patterns.
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Concept Ownership & Portfolio: A portfolio or case studies demonstrating full ownership of creative strategy (customer insight, angle, hook, script, and iteration) rather than passive execution.
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Consumer Psychology Fluency: Strong mastery of buyer awareness levels, emotional hooks, objections, offer structures, social proof, and call-to-action treatments.
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AI Tool Integration: Comfort working hands-on with ChatGPT or similar LLMs for market research, scriptwriting, prompt generation, and script critiquing.
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Production & Visual Judgment: Sharp visual eye to direct scene pacing, text placement, hook framing, and audio sync, ensuring output meets commercial standards.
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Schedule Alignment: Full availability to work Monday through Friday, 9:00 AM – 5:00 PM US Central Time (CT).
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Remote Infrastructure Setup: Dedicated quiet home office, personal computer, professional headset, and high-speed, reliable internet connection.
Preferred Qualifications
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Hands-on experience operating SuperScale or similar AI-driven video ad generation tools.
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Video editing proficiency in CapCut, Premiere Pro, After Effects, or DaVinci Resolve.
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Hands-on experience with AI image, voiceover, and synthetic media tools.
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Familiarity with Meta Ads Manager metrics, creative analytics platforms, and landing page optimization.
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Competitive USD Compensation: $3,500 – $4,500 USD monthly salary paid directly in USD.
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Cutting-Edge Creative Environment: Direct access to advanced AI production toolstacks and high-volume DTC campaign data.
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Strategic Autonomy: True ownership of creative concepts from market insight to active ad launch.
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100% Remote Infrastructure: Dedicated full-time engagement executed remotely from Latin America.
Application Disclaimer: Please Read Before Proceeding
To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
Voice/Video Recording is REQUIRED
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
Mandatory Knockout Questions
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
Apply Wisely
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.
Check Your SPAM Folder
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.
We appreciate your interest and look forward to reviewing your application!
