Head of Market Segment APAC

A leading global Food & Beverage solutions company is seeking a strategic and commercially driven Head of Market Segment APAC to lead regional market segment development, innovation initiatives, and growth strategies across the Asia-Pacific region.

This is a senior leadership role responsible for connecting B2B product development with forward-thinking B2C market concepts, driving regional business growth, and strengthening market leadership through innovation, digital transformation, and cross-functional collaboration.

Key Responsibilities

Strategic Leadership & Market Growth

• Develop and execute regional market segment strategies aligned with global business objectives
• Drive category growth plans and identify new business opportunities across APAC
• Lead go-to-market initiatives and customer-focused innovation strategies
• Identify portfolio gaps and collaborate with business units to develop strategic market entry solutions

Leadership & Team Management

• Lead and develop a high-performing regional market segment team
• Provide coaching, guidance, and performance management for direct and indirect reports
• Foster collaboration across commercial, marketing, innovation, and application teams
• Support talent development and capability building across the region

Innovation & Digital Transformation

• Drive innovative B2C-focused concepts linked to B2B product development
• Lead digital transformation initiatives to improve business processes and value generation
• Enhance the use of digital tools, systems, and data-driven decision making

Commercial & Cross-Functional Collaboration

• Partner closely with sales and business teams to convert opportunities into successful commercial initiatives
• Build strong relationships with regional and global stakeholders
• Represent the organization at industry events, conferences, and customer meetings across APAC

Operational & Financial Management

• Manage budgets, resources, and financial performance for the market segment
• Monitor project execution and ensure achievement of business objectives and KPIs

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, or related field
• Minimum 8 years of experience in product management, category management, marketing, or market segment management within the Food & Beverage industry
• Strong regional APAC exposure within an international business environment
• Proven leadership experience managing cross-functional and multicultural teams
• Experience in B2C concept development linked with B2B commercial strategies
• Strong understanding of innovation management and digital transformation initiatives

Key Competencies

• Strategic thinking and business acumen
• Strong stakeholder management and influencing skills
• Commercial mindset with customer-focused approach
• Excellent communication and presentation skills
• Ability to manage complex regional projects and initiatives
• Strong analytical, financial, and pipeline management capabilities

Why Join?

• Opportunity to lead strategic regional initiatives across APAC
• Exposure to international stakeholders and global business strategy
• Dynamic and innovation-driven working environment
• Key leadership role within a growing multinational organization