Business Development and Industry Marketing Manager

 Business Development and Industry Marketing Manager

SCOPE OF RESPONSIBILITY

• Design the strategy and drive the execution of target vertical market programs within the key strategically identified growth industries.   Current focus industries include Food & Beverage, aggregate, cement, and mining, primary metals and metals mining, pulp & Paper, Chemical & Petrochemicals,  and water and wastewater treatment.  Also responsible for identifying and driving emerging markets such as warehouse & logistics, Automotive and EV, Semiconductor, Life Sciences and Pharmaceutical.

• C to C – Concept to commercialization process that helps sales field teams drive revenue, gross profit, and operating profit growth in select vertical markets

JOB DUTIES

• Stay current with market trends, key industry investments and maintain market knowledge of focus industries 
• Coordinate and lead marketing programs, and customer campaigns with goals of increasing Applied’s market share and segment leadership in the industry
• Create and drive sales enableme nt tools, training and marketing collateral jointly with other departments to support overall field sales execution.
• Collaborate cross-functionally with product management, digital, corporate communications, sales, supply chain and manufacturers to create best-in-class targeted marketing and lead generation.
• Participate in aligned associations and trade shows with the key industries.
• Manage jointly with other industry managers the updating and enhancement of Applied’s digital landing pages to help drive messaging and targeted customers.
• Proactive analysis and review of company performance in key vertical markets. Leverage internal and external data analysis in the development of actionable plans to achieve the company’s sales, margin and overall profitability goals.

• Serve as subject matter expert for the vertical market to include key applications and products, industry trends, and competitive activity

• Interacts with sales leadership and outside sales team, including strategic accounts sales team, to provide expertise and guidance on growth opportunities

• Direct customer interaction to identify opportunities for increased sales and to support sales team during presentations and proposals

• Work directly with suppliers in the planning, negotiation and evaluation of new products and services in conjunction with the product management team. Assist in the inventory planning for the US Service Center network.

• Manages development, production and distribution of promotional & collateral materials to support sales and marketing programs, i.e., sell sheets, trade shows, training materials

• Provide post-event reports, analysis, and status reports on industry performance and ROI metrics

JOB REQUIREMENTS

• Bachelor’s degree in business or sales and marketing-related focus

• 5 + years of sales or marketing-related work experience, specifically within target industries preferred

• Knowledge and or experience in key industries such as aggregate, cement, and mining, metals mining, water, and wastewater treatment

• Proven results in analyzing data and trends to create relevant and actionable business insights

• Strong Microsoft skills, including spreadsheet management, pivot tables, Power BI, PowerPoint, and Word