- Location
- Bangkok, Thailand
- Type
- Full-time
- Seniority
- Manager
- Experience
- 5+ years
- Source
- Workday
Description
We are seeking a results-driven CRM User Growth Manager to drive user acquisition, engagement, and retention across our CRM ecosystem. The ideal candidate should have a deep understanding of Thailand's tea and coffee user behavior, data-driven decision-making, and CRM optimization strategies to enhance customer experience and maximize lifetime value.
What You Will Get from This Role:
End-to-End CRM Strategy Ownership: Lead CRM initiatives from ideation to execution, optimizing user growth and retention strategies.
Cross-Functional Collaboration: Work closely with Marketing, IT, Data, and User Operations teams to align CRM efforts with business objectives.
Hands-On Data & Insights Experience: Analyze user behavior, segmentation, and campaign performance to drive continuous improvement.
Responsibilities:
- Develop and execute CRM strategies to drive user acquisition, retention, and engagement across multiple channels (email, SMS, push notifications, in-app messaging, etc.).
- Optimize user segmentation and lifecycle marketing strategies to maximize customer lifetime value.
- Monitor key CRM performance metrics, analyze user data, and identify opportunities for personalization and automation.
- Collaborate with marketing, product, and engineering teams to enhance CRM capabilities and ensure seamless user journeys.
- Test and iterate on CRM campaigns, leveraging A/B testing and data insights to optimize performance.
- Stay updated on CRM trends, emerging technologies, and industry best practices to drive innovation.
Role Requirements:
- Minimum 5 years of experience in CRM, lifecycle marketing, or user growth roles.
- Strong analytical skills with experience in customer segmentation, behavioral analysis, and A/B testing.
- Proficiency in CRM tools (e.g., Salesforce, Braze, HubSpot, or similar platforms).
- Experience working in fast-paced, data-driven environments with a growth mindset.
- Ability to manage multiple projects, prioritize effectively, and collaborate across teams.
- Experience in e-commerce, food delivery, or retail industries is a plus.
Skills
SalesforceHubSpot
