Brand Manager

KEY DUTIES / RESPONSIBILITIES: Commercial: To be the first point of contact (Brand Keeper) to liaise with brand principal and suppliersRepresents the company to plan, coordinate and execute all trade shows.Collaborates with sales team for specific strategies for clients.Responsible to work out annual/quarter/month brand planning with other key departments and making sure day-to-day job tasks are executed and working towards the brand planMonitor market trends, research consumer markets and identifying potential areas in which to invest, based upon consumer needs and spending habitsResponsible for analyzing various researched data in order to make certain key projections and decisions related to the brand and drive sales growthPropose and agree actions to recover risk and maximize opportunities with other departments at category and line level Marketing: Responsible on brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long termResponsible to coordinate cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manages timelines, and ensures timely completion of all deliverablesCreating and managing promotional collateral to establish and maintain product brandingOversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers Merchandising: Responsible to coordinate cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manages timelines, and ensures timely completion of all deliverablesMonitor sell out dates against all productsManage the range plan in Season reflecting any changes based on current tradeReview previous season and capture lessons learned for future improvementQuarterly plan at category/season level that reflects the best possible mix of product to deliver the KPI’sAssist with product development, pricing and new product launches as well as developing new business opportunitiesHandle supply / production problems as and when they arise