Consumer Insights and Experience Specialist (12 Month Contract/Acting)

Job Description

Consumer Insights and Experience Specialist (12 Month Contract/Acting)

Rank 4

Scarborough, ON (Hybrid)

Deadline: This posting will close by August 6, 2026 at 11:59 PM EST.

The anticipated annual base salary for this position is $79,400 - $104,300. The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications, as well as internal equity considerations.

Toyota Canada Inc. (TCI) currently has an exciting opportunity for a marketing professional to join our Toyota Brand Marketing team. This is a 12-month opportunity and will be reporting to the Manager of Toyota Brand.

The selected candidate will be responsible for delivering consumer insights through brand health and advertising tracking research. They will also focus on Toyota brand experiences by contributing to the development and execution of advertising campaigns and experiential marketing events.

What We’ll Bring:

Company & Culture

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career
• A focus on respect for people and continuous improvement
• Summer Hours – condensed work week during the summer

Benefits

• Competitive compensation package
• Extended health care and dental benefits effective immediately
• Associate vehicle discount program
• Paid holiday shutdown and competitive paid time off benefits

What You’ll be Doing:

Consumer Insights and Strategy

• Manage the Toyota and Lexus brand health and ad tracking programs with our lead Research vendor to convert consumer understanding into business/marketing decisions
• Manage and regularly review Toyota and Lexus audience segmentation to assess target audience alignment with Marketing strategies
• Conduct qualitative and quantitative research to identify emerging consumer and cultural trends (including growth audience opportunities)

Brand Experiences & Engagement

• Lead development of select consumer-facing campaigns and experiential events that support key brand priorities
• Work with agencies to ensure insights are reflected in creative development, evaluate concepts and creative work and measure campaign effectiveness
• Manage owner engagement strategies and leads generated through events
• Collaborate with Brand and Digital teams to develop content from partnership and experiential events for our social channels and multi-message e-mail efforts
• Support Brand Strategy Lead on various Masterbrand campaigns, including briefing agencies, coordinating stakeholder understanding and planning campaign assets

Strategic Planning Support

• Support Annual Planning priorities, including keeping Research vendor accountable to advise on marketing objective KPIs and presenting Brand Experiential strategy
• Work with Marketing Budget Coordinator to track budget on research projects and experiential events
• Serve as the go-to expert for Brand Health and Consumer Insights
• Translate research findings into clear business implications
• Participate in Scorecard process for agency evaluation and feedback

What You’ll Bring:

• University Degree/College Diploma in Marketing, Business, Communications preferred, or related discipline
• 3-5 years of related work experience in the marketing field – preferably agency and/or client side with consumer research experience
• Automotive experience is a strong asset
• Excellent time management skills, ability to work on multiple tasks on a regular basis
• Strong team player and collaborator with a positive attitude
• Capable of working independently and being a self-starter with initiative and strong problem solving, strategic thinking and critical thinking skills
• Outstanding communication skills both verbal and written for daily work internally as well as with partners and agencies
• Very strong Excel and PowerPoint skills and ability to conduct professional presentations
• Excellent attention to detail for reviewing documentation and providing feedback
• Ability to work flexible hours; travel is required on an infrequent basis

About Us

Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

What You Should Know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation. Please note TCI may use AI-powered tools to assist us with initial screening and assessment.  Talent Acquisition Specialists always review all applications and Hiring Managers always make final hiring decisions throughout the selection process.

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