- Location
- TUR - Istanbul, Türkiye
- Type
- Full-time
- Department
- Marketing
- Seniority
- Entry
- Closing date
- Today
- Source
- Workday
Description
As a Manager/ Senior Associate Content & Channel, you will play a key role in enabling Pfizer Türkiye’s omnichannel content and channel excellence agenda. The role partners closely with brand teams, medical, compliance, legal, commercial quality, field teams and internal content creators to plan, produce, approve, deploy and optimize compliant content across approved channels.
The role is responsible for coordinating end-to-end content operations, including in-house content production, CreateSmart and Adobe Workfront workflows, GCMA readiness, content reuse, WAB/Zing content enablement, performance tracking and capability building. This position requires a strong omnichannel mindset, operational discipline, digital fluency, stakeholder management and the ability to simplify complex processes into clear ways of working.
Acts as an advisor to markets on how to design, produce and distribute content for different channels. Builds capabilities among marketers to create omni-channel content creation skills. Leads omnichannel analytics and measurement for developing insights in support of the growing roadmap of omnichannel capabilities.
The key responsibilities in this role include:
Core components
- Works with CBLs, CX and other commercial roles to develop a holistic omni-channel strategic plan for the market
- Provides personalized and tailored support and guidance on local execution to content creators and brand teams
- Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,
- Channel support, analytics and utilization of SEO/SEM
- Content format and delivery to meet local customer needs
- Works with CBL, CX and other commercial roles to translate strategy and tactics into a yearly content plan
- Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
- Introduces CBLs to A/B testing, trains them in it and ensures rapid iteration of content with customers
- Audits content proposals and provides recommendations on how to make content omni-channel adapted
- Develops omni-channel best practices & trainings and actively brings them to markets in collaboration with global and regional functions
- Develops trainings to create/enhance agile, omni-channel content creation capabilities in collaboration with L&D
- Develops and executes short- and long-term measurement plans for proposed campaign tactics, partnering with the broader analytics team as needed
- Leads the development of omnichannel KPIs, reporting and tracking
- Partners with internal COEs to identify new approaches such as data science techniques and new data sources to power omnichannel analytics and activation opportunities
In-house content production & operations
- Leads and coordinates in-house content production for selected omnichannel assets
- Assesses whether content should be produced in-house, reused, localized, or routed to agency/CoLab
- Partners with designers, Management Trainees (MTs) and brand teams to deliver simple, compliant and channel-ready assets
- Drives efficiency and cost saving through internal production and content reuse
- Coordinates end-to-end content operations across CreateSmart and Adobe Workfront workflows, GCMA readiness, content reuse and WAB/Zing content enablement
- Supports and coaches CEI Management Trainees (MTs) by sharing content and channel expertise; while not their direct line manager, actively helps build their capability
Work Location Assignment: Hybrid
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
School of Leaders
We, as Pfizer Turkey, make a difference with our visionary and pioneering approaches ranging from our concept of raising leaders through rotations, providing international career opportunities to creating a flexible, enjoyable work environment. There are no limits to what we can accomplish to touch lives here!
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research
