Digital Deployment Sr Manager (Marketing/Consumer)

Overview

Careers to Smile About

 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

 

Lead the strategy, deployment and continuous evolution of PepsiCo's Marketing and Consumer Digital ecosystem, enabling business growth through scalable technology capabilities across Media, Consumer Insights, Promotions, Consumer Data and Marketing Execution.

 

The role is accountable for translating marketing and consumer business priorities into digital products and technology capabilities, driving end-to-end deployment, adoption and value realization across Marketing, Sales, Consumer Experience, S&T and Global Product teams.

 

This position ensures that digital platforms supporting media activation, consumer engagement, promotional execution, customer insights and marketing operations are successfully deployed, continuously improved and aligned with PepsiCo's digital transformation agenda.

 

 

Your Impact

 

As Digital Deployment Sr Manager for our Marketing/Consumer function your scope would consist of:

• Lead the Marketing and Consumer Digital Deployment strategy, ensuring successful implementation and adoption of technology capabilities supporting Media, Promotions, Consumer Insights, Consumer Data and Marketing Operations.
• Own deployment governance and execution for Marketing and Consumer Digital products, ensuring business readiness, adoption, change management and value realization.
• Partner with Marketing, Consumer Insights, Media, Commercial, Sales, Revenue Management and Global Product organizations to prioritize digital capabilities and translate business needs into scalable technology solutions.
• Lead deployment of digital capabilities supporting:
  • Media Planning & Activation.
  • Marketing Execution.
  • Consumer Data Platforms (CDP).
  • Consumer Insights & Analytics.
  • Digital Promotions.
  • Loyalty & Consumer Engagement.
  • Campaign Measurement.
  • Retail Media.
  • Marketing Automation.
• Ensure successful execution of promotional digital capabilities across customer and consumer channels, improving speed, execution quality and ROI.
• Lead deployment of consumer insights platforms and advanced analytics capabilities that enable data-driven marketing decisions and improved audience understanding.
• Drive adoption of digital media technologies and measurement capabilities, ensuring effective campaign activation, optimization and performance visibility.
• Define KPIs to measure deployment success, user adoption, marketing effectiveness, operational efficiency and business impact.
• Build strong partnerships across Global Product Teams, Marketing COEs, Consumer Insights, Agencies, S&T and external technology vendors to accelerate innovation and deployment.
• Continuously identify opportunities to modernize Marketing technology capabilities through AI, automation, data products and emerging digital technologies.

Qualifications

Who Are We Looking For? 

• Proven experience leading end-to-end deployment of enterprise digital products and technology capabilities, from business readiness and market implementation through adoption, stabilization and value realization. 
• Experience leading Marketing Technology or Consumer Digital transformation initiatives.
• Strong understanding of MarTech ecosystem, including CDPs, Marketing Automation, Digital Asset Management, Campaign Management and Consumer Data platforms.
• Experience deploying Media Technology platforms supporting planning, activation, optimization and measurement.
• Experience implementing Digital Promotion platforms and promotional execution capabilities.
• Strong knowledge of Consumer Insights platforms, analytics and data-driven decision making.
• Experience managing cross-functional deployments involving Marketing, Consumer Insights, Sales, Finance and Technology.
• Ability to translate marketing strategy into scalable digital products and deployment roadmaps.
• Strong program management skills managing multiple enterprise deployments simultaneously.
• Experience driving organizational change, user adoption and business capability transformation.
• Strong stakeholder management experience interacting with senior executives and global product organizations.

 

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

 

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.