Staff Manager, Marketing Communications & Partner Marketing (Japan)

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Company:

Qualcomm CDMA Technologies, Y.K.

## Job Area:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

General Summary:

General Summary

Lead integrated marketing communications in Japan across Qualcomm’s key initiatives and partnerships. This role develops and executes end-to-end communication strategies spanning PR, partner/OEM co-marketing, channel/retailer programs, digital/owned channels, and events. The position drives consistent brand storytelling, launch excellence, and measurable business impact by aligning cross-functional stakeholders locally and globally.

Key Responsibilities

• Integrated Comms Strategy & Messaging
• Develop, align, and execute Japan marketing communications plans for priority products/initiatives and strategic partnerships.
• Own message architecture and storytelling, translating technical value into compelling narratives for press, partners, and customers.
• OEM/Partner Co-marketing & Launch Communications
• Lead OEM/partner account-based marketing communication plans and co-marketing execution.
• Partner with OEM PR leads and local/HQ PR teams to maximize coverage and align launch messaging and assets.
• Coordinate enablement programs with OEM training/category teams to scale product knowledge across sales/marketing/training organizations.
• Public Relations, Media & Content Operations
• Manage PR programs including media relations, briefing planning, and news release/content operations in Japan.
• Own editorial planning and localization (Japanese/English) for key materials, ensuring brand and message consistency.
• Digital / Owned Channels (Social, Web, Communities)
• Plan and run always-on communication via owned channels (e.g., social, web content hubs) and community programs (e.g., Snapdragon Insiders as applicable).
• Collaborate with digital marketing teammates to convert initiatives into actionable workstreams.
• Channel/Retailer Programs & MDF/GTM Enablement
• Manage partner engagement and local GTM planning in coordination with cross-functional teams.
• Support and manage local MDF / revenue programs with channel partners where applicable.
• Event & Program Management
• Lead planning and execution of industry exhibitions, partner events, press sessions), including post-event reporting and insights.
• Operational Excellence (Project Governance, Budget, Reporting)
• Provide regular project updates to internal stakeholders; drive approvals and workflows using tools such as Workfront.
• Partner with Analytics to define KPIs and deliver insights on program effectiveness.
• Manage agency/vendor engagement and ensure compliance with internal processes.

Required Qualifications

• Bachelor’s degree and 8+ years of Communications, Marketing, Public Relations, or related experience OR Associate’s degree and 10+ years of relevant experience
• Proven experience leading integrated communication programs (PR + partner marketing + digital + events) with multiple stakeholders.
• Business-level Japanese and English communication skills (written and verbal).
• Ability to manage multiple simultaneous programs with strong ownership, structured planning, and on-time delivery.

Preferred Qualifications

• Experience in technology/consumer electronics and partner/OEM co-marketing.
• Hands-on project management using marketing workflow tools and cross-functional governance.
• Data-driven mindset with KPI design, performance reporting, and optimization.

Minimum Qualifications:

• Bachelor's degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.

OR

Associate's degree or equivalent degree and 8+ years of Communications, Marketing, Public Relations, or related work experience.

OR

High school Diploma or equivalent and 10+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

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