Senior Manager, B2B Retail Media Events and Industry Marketing - CVS Media Exchange (CMX)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Senior Manager, Events & Industry Strategy will lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) in order to elevate CMX’s presence as a thought leader within the retail media landscape. This role goes beyond execution to shape how CMX shows up in-market, identify whitespace opportunities, and ensure every event drives measurable brand and commercial impact. Managing and growing strong, collaborative relationships with partners across the organization (both up and down levels) and leading cross-functional teams to ensure consistent communication and execution of strategy.

As a Senior Manager with CMX, you are passionate about details and relationships. You play a critical role in how CVS Media Exchange is presented to advertisers, vendors, prospects, and other partners within the industry. The Senior Manager is expected to own the end-to-end events ecosystem, including strategy, calendar development, content creation, sales enablement, and cross-channel amplification, as well as internal CMX team events, in alignment with our go-to-market strategy. This role requires excellent communication skills, attention to detail, strong organization, relationship management, and the ability to multi-task under pressure.

You are deeply familiar with retail media brand strategy and positioning and seek to differentiate CMX in this encumbered industry. You do this by contributing to the strategic marketing brief, the framework and foundation for event marketing initiatives or campaigns and are responsible for the tactical marketing brief. Leading execution of all project deliverables including, but not limited to, brief development, collaboration with presenters on speaking deliverables and Corp Comm review, collaboration with creative on development of materials and Legal review, collaboration with industry and third party exhibit vendors to bring the CMX presence to life.

We’ve seen immense success at CMX in our first few years and are excited to make a splash in the industry. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a quickly evolving environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small.

The Senior Manager, Events & Industry Marketing role will:

• Own strategy, development, and execution of the CMX annual events calendar, aligning all activations to go-to-market priorities and business objectives
• Serve as an industry expert in retail media, proactively identifying whitespace opportunities, conducting competitive assessments, and benchmarking against key players to inform event strategy and positioning
• Act as the main point of contact for external industry and media partners, demonstrating best-in-class client service and building a network of relationships across the retail media, advertising and brand marketing eco system
• Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, billing, design, travel, and other necessary components
• Support preparation and coordination of CMX presenters, including scripts, visual collateral, and day-of timeline
• Own and evolve all sales enablement deliverables tied to events, ensuring sales teams are equipped with compelling materials to drive pipeline
• Deliver post-event analysis, including performance recaps, insights, and recommendations to optimize future activations and demonstrate ROI
• Partners cross-functionally and across the enterprise, specifically with Corporate Communications and Legal, to achieve shared goals
• Manage resolution of all post-program deliverables (e.g., billing) and create program recaps for internal knowledge sharing and future optimization
• Proactively self-educate around CPG, retail, and retail media industry trends to identify best practice opportunities for CMX to provide thought leadership within the industry

This role is hybrid. You must work in one of our Corporate Hubs 2 or more days a week: Wellesley, MA, Woonsocket, RI, or New York, NY.

Required Qualifications

7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field

Preferred Qualifications

• Collaborative: comfortable working cross-functionally, with both internal and external stakeholders
• Unflappable: calm under pressure and a natural problem-solver
• Resourceful: doesn’t wait for someone else to give the answer; takes charge and feels ownership
• Organized: ability to prioritize across multiple projects; best-in-class budget, timeline, and relationship management
• Flexible: dynamic, hard-working, and able to pivot direction quickly to keep up with evolving needs
• An exceptional communicator: strong written and verbal communication skills, comfortable engaging in conversation with a variety of external partners and seniority levels
• A skilled negotiator: able to effectively negotiate pricing and logistics with third-party vendor partners
• Proficiency in Office Suite (Excel, PowerPoint)
• e-retail, e-commerce, or experience in a retail media network is a plus
• Up to 50% travel may be required

Education

Bachelor’s degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/15/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.