Senior Marketing Manager, Oncology DTC

 Why AstraZeneca:  

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.  

This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life. 
 

What You’ll Do: 

The Senior Marketing Manager of Consumer will be responsible for executing the US consumer marketing efforts for Truqap. This is an in-person position based in Gaithersburg, MD, reporting to the Head of Truqap.  

• Support the creation of consumer campaign strategies that build brand awareness and engagement 

• Lead the implementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave  

• Collaborate across the consumer team to use information and data to create and optimize strategies and campaigns 

• Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media planning, execution, and performance 

• Contribute to a team culture built on the foundation of trust, open communication, accountability, and fun 

• Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials  

• Collaborate within the Truqap cross-functional teams to maximize synergies and ensure alignment of consumer marketing initiatives 

• Effectively manage marketing budget for areas of responsibility 

• Assist in the identification, evaluation, and adoption of new partnerships and technologies 

Who You Are: 

• A motivated, high-energy professional with a demonstrated track record of developing and implementing marketing strategies and tactics that deliver strong commercial results 

• A passionate advocate who understands the responsibility and privilege to ensure the consumer perspective and voice is represented and considered in all we do  

• A collaborator and relationship builder with a proven ability to work cross-functionally to bring media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment  

• A self-starter and out of the box thinker who brings new ideas and tactics to the table to optimize effectiveness of our campaigns with the intent of providing best-in-class care and support for consumers 

What Experience Do You Have: 

• Bachelor’s Degree required. 

• 5+ years of total commercial healthcare experience, at least 2 years of consumer healthcare marketing, oncology product marketing experience preferred 

• Product launch experience preferred 

• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets  

• Ability to effectively manage multiple competing priorities to meet deadlines 

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues  

• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/ or exceeding objectives