Job Description – Paid Marketing Team Lead (Remote)

Job Overview

Key Responsibilities

• Plan, execute, and manage paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop and implement performance marketing strategies to drive quality leads, conversions, and business growth.
• Manage and optimize campaign budgets to achieve maximum ROI and ROAS.
• Monitor campaign performance, analyze key metrics, and identify opportunities for improvement.
• Handle and guide a team of 2–3 members, ensuring effective execution and performance.
• Conduct A/B testing for ad creatives, audience targeting, landing pages, and campaign strategies.
• Collaborate with content and creative teams to develop high-performing ad creatives and copies.
• Track and report campaign performance through Google Analytics 4, Google Tag Manager, and other analytics tools.
• Drive continuous improvement in CPL, CPA, CAC, conversion rates, and overall campaign efficiency.

Required Skills & Qualifications

• 5–8 years of experience in Paid Marketing / Performance Marketing.
• Strong hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Proven experience in managing paid campaigns and marketing budgets.
• Experience in lead generation, conversion optimization, and ROI-driven marketing.
• Good understanding of Google Analytics 4, Google Tag Manager, and tracking pixels.
• Experience in managing and mentoring a team of 2–3 members.
• Strong analytical, strategic thinking, and reporting skills.
• Ability to manage multiple campaigns and deliver results within deadlines.

Preferred Qualifications

• Experience working with B2B SaaS / IT / Technology companies.
• Experience in international markets, particularly the US and North American markets.

Why Adit?

• Be part of a fast-paced organization in a phase of sustained, strategic growth and expansion.
• Enjoy remote working opportunities with flexible work schedules.
• Join a group of 700+ agile, smart, and dynamic IT professionals.
• Work in a supportive and collaborative environment.
• Access excellent opportunities for professional growth and learning.