What you’ll own

• Own and elevate the Dozee brand — define the brand narrative, sharpen positioning across markets, ensure consistency across every touchpoint, and build Dozee’s credibility as a clinically trusted health AI company.

• Build the content & collateral engine — solution briefs, case studies, sales decks, web, and campaigns — every piece on-brand and clinically accurate.

• Run full-fledged acquisition campaigns across email, LinkedIn, search, and events, tied directly to the pipeline.

• Drive adoption and land-and-expand with Customer Success — customer references, testimonials, advocacy, customer videos, case studies, and expansion plays.

• Know the product deeply, and market it precisely — develop real fluency in Dozee’s contactless sensing and clinical capabilities, and translate it into product-specific collateral: spec sheets, feature explainers, demo assets, and clinical use-case stories.

• Own segment marketing for SNFs (administrators, DONs) and physician groups (clinical & practice leaders).

• Enable Sales, own events, and steward the brand — talk tracks, battlecards, and claims discipline.

• Own internal marketing and employee engagement — build rituals and communication programs that align teams, celebrate wins, reinforce culture, and turn employees into strong brand ambassadors.

• Build the team, martech stack, and reporting that ties marketing to revenue.

Experience we’re looking for

• 8–12 years in B2B marketing, with 3+ years leading a function or team — ideally in healthcare, medical devices, digital health, or SaaS selling into provider organizations.

• Hands-on experience marketing to healthcare providers — SNFs, post-acute / long-term care, hospitals, or physician groups — and to both clinical and administrative buyers (administrators, DONs, medical directors).

• A track record building demand generation from near-zero in an early-stage or scaling company: you’ve stood up the content, campaigns, and reporting yourself, not just managed an established engine.

• Land-and-expand or account-based marketing experience in a considered, multi-stakeholder sale.

• Familiarity with remote-monitoring and care-management reimbursement (RPM, PCM, BHI; CPT-based programs) — or the ability to get fluent fast.

• Comfort operating in a regulated, FDA-cleared medical-device environment with formal clinical and regulatory review.

Skills that set you up to win

• AI-native marketer. Exceptional at using AI and LLMs to accelerate research, content creation, campaign execution, personalization, analytics, and experimentation — while maintaining clinical accuracy, brand quality, and human judgment.

• Content-first operator. An exceptional writer and editor who turns clinical and reimbursement complexity into simple, credible stories — and produces the collateral, not just briefs.

• Full-funnel demand generation. ABM, email, LinkedIn, paid search, SEO, webinars, and field / event marketing, mapped to pipeline.

• Marketing operations & martech. CRM and marketing automation (e.g., HubSpot, Salesforce, or Marketo), lead scoring, attribution, and analytics.

• Sales enablement. Decks, battlecards, and talk tracks that help reps win.

• Analytics & rigor. Fluent in funnel metrics (MQL → SQL → pipeline → revenue) and able to prove marketing’s contribution.

• Leadership at founder speed. Hires and leads a lean team, manages agencies and freelancers, and moves fast without losing polish.