Marketing Operations Lead

About The PositionUpwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities - including agentless cloud posture discovery, real-time threat protection, and integrated API security. We're in a period of significant growth. There's an enormous amount to build, improve, and shape - and every hire changes the trajectory of the company.We're looking for a Marketing Operations Lead to build and run the engine behind our pipeline: the systems, data, workflows, and integrations that turn every touchpoint into qualified pipeline. You'll own the marketing tech stack end to end, from the first form fill to the hand-off to Sales and beyond.This is a hands-on, high-ownership role for someone who is both strategic and deeply technical. You won't write a spec and wait for someone else to build it. You'll design the workflow, wire up the integration, call the API, fix the data, and measure the impact. You'll report to the Head of Growth and work day-to-day with Growth, Content, Product Marketing, Sales, SDRs, and RevOps. You're a service-oriented partner to both Marketing and Sales, and you measure your success in pipeline.We work AI-natively. We expect you to reach for AI tools by default - to automate, enrich, analyze, and build at a pace that would have needed a team of five two years ago.What You'll DoOwn the marketing tech stack. Run HubSpot and Salesforce as one system: architecture, objects, properties, sync rules, and data hygiene. Evaluate, implement, and connect new tools as we scale.Build the lead engine. Own lead capture, routing, scoring, lifecycle stages, and SLAs so the right lead reaches the right rep at the right moment, with full context.Design nurture that moves pipeline. Build email marketing programs and automated nurture workflows across the funnel - from first touch through MQL, SQL, and opportunity - and keep optimizing them against conversion and pipeline, not open rates.Run enrichment and data at scale with Clay. Build Clay tables and waterfalls for enrichment, ICP scoring, account research, and signal-based outbound plays that feed Sales with high-quality, prioritized targets.Connect everything. Build and maintain integrations and automations across our stack using APIs, webhooks, and middleware - HubSpot, Salesforce, Clay, sales engagement tools, intent and enrichment platforms, the website, and events.Own the website's marketing operations. Manage WordPress forms, tracking, landing page set-up, and integrations so every conversion is captured, attributed, and routed correctly.Partner closely with Sales. Understand the pipeline, the deal stages, and how reps work. Support SDRs and AEs with workflows, sequences, territories, and tooling that make them faster - and act as the go-to operator Sales trusts.Build the AI-native ops layer. Use AI agents and automation across enrichment, research, routing, personalization, and reporting to scale output without scaling headcount.Report on what matters. Own funnel and attribution reporting that connects campaigns to pipeline to revenue, with a clear view on conversion rates, velocity, and where the funnel is leaking.