Senior Performance Marketing Manager

OVERVIEW: If running paid campaigns across a bunch of platforms is your happy place, and you think as much about the journey as the click, this could be a good fit. You're in Google Ads in the morning, LinkedIn Campaign Manager over lunch, and Reddit or TikTok in the afternoon. In between, you're thinking about how these campaigns work together to move real people through our funnel. We're hiring a Paid Media Lead to plan, deploy, and optimize campaigns across our paid channels. This role isn't just about setting campaigns live and watching the numbers. It's about thinking carefully about the marketing funnel, inventing new ways to bring quality leads and accounts into it, and using paid media to move them all the way through to sales-ready. You'll work closely with our Senior Director of Creative Performance Marketing, turning creative briefs and campaign strategies into live campaigns that actually perform. You'll own the technical craft of paid media (structure, targeting, bidding, testing, iteration) and the strategic craft of designing campaigns that do their job at each funnel stage. This is an individual contributor role with no direct reports. What you'll be doing is deep, hands on platform work combined with real strategic thinking about how paid fits into the broader journey.

JOB RESPONSIBILITES:

• Plan campaign architecture across platforms with clear funnel intent (awareness, consideration, decision) and matching audience, creative, and CTA logic for each stage

• Get creative about lead acquisition itself: figure out how to reach new audiences, test new platforms and formats, and keep growing both the quantity and quality of leads coming into the funnel

• Design retargeting and lifecycle audiences that work with email nurture, content offers, and sales outreach to move leads through the funnel

• Partner with the rest of the marketing team on lead qualification and hand-off criteria, so what reaches sales is actually ready to convert

• Contribute creative direction to ad concepts and copy, working with our creative resources on work that resonates

• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook and Instagram), Reddit, TikTok, and emerging platforms like ChatGPT Ads

• Set up and manage audience targeting, including custom audiences, lookalikes, contextual, intent, and account-based lists

• Own bid strategy selection and budget pacing across campaigns

• Traffic creative assets, keep naming conventions consistent, and manage UTMs

• Set up conversion tracking (pixels, server-side, offline conversions) and make sure GA4 is telling us the truth

• Run structured A/B tests on copy, creative, audiences, and bidding

• Pull data, build reports, and share what's working (and what isn't) with the team

• Continuously optimize campaigns, moving budget toward what's performing and shutting off what isn't