Media Operations Manager

Overview

Behind every high-performing growth organization is a strong operational engine. We're looking for a Media Operations Manager to help build and optimize that engine for The Vitamin Shoppe. This role will own the processes, systems, and workflows that enable best-in-class paid media execution across Meta, Google, TikTok, and emerging channels.

 

The Media Operations Manager will oversee campaign operations, budget management, reporting integrity, Google Merchant Center administration, and product feed management while partnering closely with internal teams and external partners to ensure flawless execution across the media ecosystem.

 

Over the next 1-2 years, this person will play a critical role in strengthening our in-house growth capabilities by developing scalable processes, improving data quality, and enhancing the infrastructure that supports media performance.

 

This is a unique opportunity for someone who enjoys bringing order to complexity, optimizing how teams work, and building the operational foundation that enables smarter decision-making, faster execution, and sustainable growth for a leading health and wellness retailer.

Responsibilities

Media Operations & Execution

• Manage campaign setup, trafficking, QA, and launch processes across paid media channels.
• Maintain campaign naming conventions, tracking standards, and documentation requirements.
• Ensure campaigns are launched accurately and on schedule.
• Maintain media calendars, promotional calendars, and execution timelines.
• Coordinate creative asset delivery and trafficking across platforms.
• Establish and enforce media operations best practices and quality control processes.

Budget & Financial Management

• Maintain media budgets across all digital marketing channels.
• Monitor pacing against monthly, quarterly, and annual investment plans.
• Track spend discrepancies and proactively resolve budget issues.
• Partner with Finance to support invoice reconciliation, accruals, and billing processes.

Google Merchant Center & Feed Management

• Own day-to-day management of Google Merchant Center.
• Monitor account health, diagnostics, policy compliance, and product disapprovals.
• Partner with ecommerce and merchandising teams to resolve feed and product data issues.
• Maintain feed taxonomy, product attributes, categorization, and data quality standards.
• Coordinate feed updates for promotions, inventory changes, pricing updates, and new product launches.
• Partner with agencies, platform partners, and internal stakeholders to ensure feed accuracy and operational excellence.
• Evaluate and implement feed enhancements to improve Shopping and Performance Max campaign performance.

Measurement & Reporting

• Ensure data accuracy across media platforms, analytics tools, and reporting environments.
• Identify reporting discrepancies and coordinate issue resolution.

Technology & Platform Operations

• Coordinate implementation and validation of pixels, conversion APIs, UTMs, and event tracking.
• Manage platform access, permissions, and governance.
• Support testing, implementation, and adoption of new marketing technologies.

Process Improvement

• Develop and maintain standard operating procedures and process documentation.
• Create scalable workflows that improve execution quality and efficiency.
• Identify operational bottlenecks and implement solutions.
• Drive automation opportunities across reporting, budgeting, campaign management, and feed operations.
• Lead efforts to improve operational consistency across channels and partners.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Analytics, Ecommerce, or a related field.
• 3+ years of experience in media operations, digital marketing, ecommerce marketing, or marketing operations.
• Experience with paid media platforms including Meta, Google Ads, and TikTok.
• Experience managing Google Merchant Center and ecommerce product feeds.
• Experience with tracking methodologies, attribution, and digital analytics.
• Experience managing media budgets, forecasting, and billing reconciliation.
• Advanced Excel skills.
• Strong project management and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred

• Experience in ecommerce or retail marketing.
• Familiarity with feed management platforms such as Feedonomics, ChannelAdvisor, or similar tools.
• Experience with Google Analytics 4, Google Tag Manager, Looker Studio, Tableau, or Power BI.
• Understanding of conversion APIs and server-side tracking solutions.
• Experience supporting Shopping, Performance Max, and feed-driven advertising programs.

Key Competencies

• Operational Excellence
• Attention to Detail
• Ecommerce & Feed Management
• Financial Acumen
• Data Analysis
• Project Management
• Cross-Functional Collaboration
• Process Development
• Problem Solving
• Communication Skills

What Success Looks Like

First 6 months

• Strengthen campaign launch accuracy and timeliness
• Track budget pacing, billing and invoice reconciliation accurately
• Improve health and quality of product feeds
• Improve visibility into performance by channel, audience, creative and customer segment.
• Build strong partnerships with agency and internal teams while developing deeper hands-on platform expertise.
•  

12–24 months

• Take on greater responsibility in onboarding new platforms and technology to enable growth within the performance media team
• Help improve media efficiency, speed of optimization and customer acquisition performance.
• Create tighter feedback loops between media, creative and e-commerce.
• Contribute to repeatable internal processes and playbooks that reduce reliance on external execution over time.

Reporting Structure

 

Reports To: Director of Growth

 

Why This Role Matters

The Media Operations Manager provides the operational backbone of the Growth organization. By owning media operations, budget management, reporting integrity, Google Merchant Center administration, and feed management, this role ensures campaigns launch efficiently, product data remains accurate, and the Growth team can focus on driving performance and scaling revenue.

 

Equal Opportunity Policy

 

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

 

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

 

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.